Since 2021
Paving company marketing experience
Customer email for paving companies
Give a past customer a reason to call you again
Someone who hired you for paving may need maintenance later. We prepare one email a month for your own customer list and handle the review and send, then show you the response. It's included in the $495 Foundations base.
Your live consultation includes your custom Market Report.
Why this matters
Past paving customers may need maintenance again
A sealcoat customer may need maintenance again after a few seasons. A timely reminder gives that customer a reason to contact the company that already knows the property.
Past customers already trusted you enough to pay once. This gives them a reason to think of you before starting over.
Experience that matters
Our experience with paving companies
We use seasonal service needs to choose a useful topic, then check the details against the work your company actually offers.
90+
paving companies served
1 send
to the client’s own customer list each month
These case studies show results from individual paving companies. Your market and the work you put into the plan will affect your results.
Plans and pricing
Included in Foundations or available separately
Choose it separately when you keep your current setup. Foundations already includes this monthly email.
Service price
Email / Newsletter
$195/mo
No setup fee
Your own past-customer list
One written, checked, compliant customer email each month, plus the send report.
You see the monthly price and any one-time setup fee here, on the consultation, and in the agreement before you buy.
See all posted pricingWhat you get
What the monthly email includes
We handle the email from the topic through the send and report, using your own customer list.
- Seasonal angle
- Season openings, sealcoat timing, crack fill before winter, commercial planning, or a recent project
- Writing
- One email in the company’s voice about services it actually performs
- Audience
- Past customers and active customer relationships from your own list
- Human check
- A person checks the facts and offer, then tests the links and unsubscribe option before sending
- Report
- Delivered, opened, clicked, bounced, and unsubscribed activity summarized after the send
What we handle for you
What happens each month
Tell us what is relevant to your customers this month, and we'll prepare the email.
01
Choose a useful reminder
Use the season or a recent job to explain a service your paving company offers.
02
Prepare the right list
Import or update the client-owned list, clean obvious problems, and keep consent and unsubscribe history intact.
03
Write and approve
Draft the email, check the service details and links, and get approval as agreed.
04
Send and report
Deliver the email, process unsubscribes and bounces, then report the useful activity in plain language.
Included
- One customer-list email send each month
- Trade- and season-specific writing
- Human review before sending
- Unsubscribe handling and a plain-language send report
Not included
- Bought lists or cold prospects
- A one-time large reactivation campaign
- More than one monthly send
- Guaranteed opens, clicks, calls, estimates, or jobs
Real examples
One useful send, every month
You receive the finished email and a plain report showing delivery, opens, clicks, bounces, and unsubscribes.
1 finished send
One useful customer email is written, checked, sent to the client-owned list, and reported each month.
1 customer list
The send goes to people who already have a real relationship with the company.
Real companies. Documented results.
Each card names the work involved, the result, and the timeframe. Open one to read the full client history.
Where this service fits
Stay in touch with customers who have hired you
This service uses your existing customer list. Commercial outreach reaches new business contacts through a separate program.
Included in your Foundations workspace
Send one useful paving customer email yourself
The Foundations playbook covers list export, cleanup, seasonal angle, draft, offer and link checks, unsubscribe requirements, test send, delivery, and reporting.
Estimated owner/office time: 3–5 hours for the first send, then 90–150 minutes each month if the list is maintained.
Do it myself
- 01Export the customer list and keep only people with a real prior relationship.
- 02Choose a seasonal need or recent job worth sharing.
- 03Write a plain email with accurate service details and one useful next step.
- 04Test the links and unsubscribe option, and check how the email looks on a phone.
- 05Send it, remove bounced and unsubscribed addresses, and record the response.
Have us do it
We handle the recurring work listed below when you hire us for this service.
- List cleanup and preparation
- Monthly topic planning
- Writing and human review
- Compliance and delivery checks
- Send reporting
Questions we hear from owners
I do not have many email addresses. Should I still buy this?+
Maybe not yet. Start collecting them on estimates and invoices. We can inspect the list on the consultation and tell you whether a monthly send is worth starting.
Can you write about the work we actually do?+
Yes. If the company sells sealcoating, crack fill, and striping but not repaving, that is what the email discusses.
I am on Foundations. Should I add this?+
No. One customer email each month is already included in Foundations.
Would customer email help your business?
On the free consultation, we'll look at your market and the work you want to sell. Your custom Market Report is included, so we can discuss the recommendation with your business in view.
The live consultation includes your custom Market Report.