Since 2021
Paving company marketing experience
Paid advertising for paving companies
Paving ad management with the spending in plain view
Our Starter, Growth, and Elite plans include management across Google Search, eligible Local Services Ads, and Meta. You own the ad accounts and pay the platforms directly. We use your calls and job feedback to decide what needs to change.
Your live consultation includes your custom Market Report.
Why this matters
Look at what happens after the click
The call needs to be about work you offer in an area you serve. If people click but don't call, we look at the page and how it relates to the search before changing the budget.
“It is running 20 clicks and not a single phone call.” We look at the page and searches behind those clicks.
Experience that matters
Our experience with paving companies
Working with this trade helps us recognize searches for the wrong service. We still need the actual call details to decide what to change in your account.
90+
paving companies served
Calls > clicks
The right paving company calls matter more than a busy ad dashboard
These case studies show results from individual paving companies. Your market and the work you put into the plan will affect your results.
Plans and pricing
Ad management is included in your marketing plan
Starter, Growth, and Elite include paid ad management alongside your website and SEO. Visit our pricing page to compare the plans, included ad budgets, and location coverage. You pay ad spend separately and directly to the platforms.
Compare monthly prices, setup terms, and included services on our pricing page.
Compare plans and pricingWhat you get
What the management fee covers
The ad and its page should explain the same service. The call tells us whether that message reached the right buyer.
- Google Search
- Keywords, search terms, negatives, locations, schedules, bids, budgets, ads, and conversion wiring
- Local Services Ads
- Profile and category guidance, lead review, disputes, budget, and verification help where eligible
- Meta
- Service-area campaigns and retargeting when the offer, creative, audience, and budget make sense
- Campaign pages
- Focused pages matched to the paving service and town intent
- Call and form tracking*
- Call type, location, answer status, booked status, and feedback used to improve targeting
*Tracking-number fees and call, SMS, and email usage charges are separate from the management fee.
What we handle for you
What we change in the account
We use the calls and their results to decide which account changes are worth making.
01
Define the calls worth buying
Agree on the paving services and towns you want to advertise, including the commercial or residential work you offer.
02
Cut the searches and areas you do not want
Tighten keywords, exclusions, categories, service areas, schedules, budgets, ads, pages, and tracked actions.
03
Review the actual calls
Use call type, location, answer status, booked status, and follow-up notes to find wasted spend and useful demand.
04
Show every meaningful change
Record what changed, why it changed, and what we will check before changing it again.
Included
- Management across Google Search, Local Services Ads, and Meta
- Campaign pages, tracking numbers, and call/form capture
- Search-term, negative, geography, schedule, bid, budget, and creative work
- LSA verification and dispute help where the market and category qualify
Not included
- Ad spend, paid directly to each platform
- Tracking-number, telecom, messaging, and other usage charges
- Guaranteed calls, leads, jobs, or revenue
- Channels outside Google Search, LSA, and Meta unless separately agreed
Real examples
Paving ad histories, with the windows shown
These are individual account histories. Market, budget, service mix, reviews, answer speed, and competition will change the result.
$32 per Google Ads conversion
JR Paving, May 27–August 27, 2025, after the account restarted that March. Google Ads conversions are tracked calls and actions configured in the account, before the company qualifies and closes the work.
$34 per Google Ads conversion
JR Paving, January 1–August 1, 2023: 202 conversions. Booked-job cost also depends on answer rate, qualification, estimating, and close rate.
Real companies. Documented results.
Each card names the work involved, the result, and the timeframe. Open one to read the full client history.
Where this service fits
Paid demand amplifies whatever happens after the click
Before recommending a larger budget, we check the landing page, the calls, the answer rate, and the follow-up. More spend only helps when those pieces can support it.
Foundations DIY playbook
Run a 30-day paving ad-account cleanup yourself
The Foundations playbook shows how to define a good call, inspect search terms and LSA leads, build negatives, tighten geography, test the campaign page, and review calls before changing budget.
Estimated owner/office time: 4–6 hours for the first cleanup, then 60–90 minutes each week plus call review.
Do it myself
- 01Write down which calls you want, including services, towns and hours.
- 02Review 30 days of search terms and LSA leads, and mark the calls that fit your business.
- 03Exclude the unwanted searches and areas, then check the ad schedule and service categories.
- 04Check the campaign page on a phone and test its call button, form and measurement.
- 05Review calls weekly and record the account changes they justify.
Have us do it
We handle the recurring work listed below when you hire us for this service.
- Account and search-term cleanup
- Negative and service-area maintenance
- LSA lead review and disputes
- Landing-page and tracking setup
- Weekly call review and budget decisions
Questions we hear from owners
Do you take a percentage of ad spend?+
No. Ad management is included in Starter, Growth, and Elite. Our pricing page lists each plan’s included ad budget and location coverage. You pay Google and Meta directly for ad spend. Larger budgets and additional locations are scoped on a consultation.
Facebook gives me leads from out of state. What do you do?+
We label the bad calls, tighten geography and targeting, add exclusions, inspect the page, and feed the actual call evidence back into the account.
What happens to the accounts if I leave?+
Google, Local Services Ads, and Meta accounts are titled to you. The accounts, history, and account assets stay yours.
Would paid advertising help your business?
On the free consultation, we'll look at your market and the work you want to sell. Your custom Market Report is included, so we can discuss the recommendation with your business in view.
The live consultation includes your custom Market Report.