Since 2021
Paving company marketing experience
Paid advertising for paving companies
Buy Better Paving Calls. See Exactly Where the Ad Money Went.
Google Search, Local Services Ads, and Meta under one flat management fee. Your spend goes directly to the platforms. Your accounts and history stay yours.
Your live consultation includes your custom Market Report.
The owner problem
Twenty clicks and no calls is a problem
The useful inquiry is a driveway, commercial lot, resurfacing, sealcoating, crack fill, or striping job in the right town, at a size your crew wants. Twenty clicks without a phone call is a page, targeting, tracking, or offer problem to diagnose.
“It is running 20 clicks and not a single phone call.” That is where we start.
Experience that matters
Years spent solving this for paving companies
We have seen results change with the service mix, market, season, budget, reviews, landing page, answer speed, and follow-up. That helps us find why the account is producing calls the company cannot use.
90+
paving companies served
Calls > clicks
The right paving company calls matter more than a busy ad dashboard
That experience comes from working directly with paving companies across different markets, seasons, job mixes, and budgets. The case studies below show individual histories. Your results will depend on your market and execution.
Plans and pricing
One service. Two flat management tiers.
Both tiers cover Google Search, Local Services Ads, and Meta. Total monthly platform spend is the only line between them.
Option 1
PPC
$695/mo
$495 one-time setup
Up to and including $4,000 in total monthly spend
All three channels, campaign pages, tracking, call/form capture, and management.
Option 2
PPC Growth
$1,195/mo
$495 one-time setup
Above $4,000 in total monthly spend
The same channel coverage at the higher flat tier. No percentage overage.
You see the monthly price and any one-time setup fee here, on the consultation, and in the agreement before you buy.
See all posted pricingWhat you get
What the management fee covers
The ads, landing page, phone calls, and follow-up all have to point toward the same kind of paving company job.
- Google Search
- Keywords, search terms, negatives, locations, schedules, bids, budgets, ads, and conversion wiring
- Local Services Ads
- Profile and category guidance, lead review, disputes, budget, and verification help where eligible
- Meta
- Service-area campaigns and retargeting when the offer, creative, audience, and budget make sense
- Campaign pages
- Focused pages matched to the paving service and town intent
- Call and form tracking
- Call type, location, answer status, booked status, and feedback used to improve targeting
What we handle for you
What we change in the account
We work toward more calls worth paying for again and fewer calls the crews cannot use.
01
Define the calls worth buying
Name the services, towns, job sizes, commercial or residential mix, hours, and bad-fit inquiries.
02
Cut the searches and areas you do not want
Tighten keywords, exclusions, categories, service areas, schedules, budgets, ads, pages, and tracked actions.
03
Review the actual calls
Use call type, location, answer status, booked status, and follow-up notes to find wasted spend and useful demand.
04
Show every meaningful change
Record what changed, why it changed, and what we will check before changing it again.
Included
- Management across Google Search, Local Services Ads, and Meta
- Campaign pages, tracking numbers, and call/form capture
- Search-term, negative, geography, schedule, bid, budget, and creative work
- LSA verification and dispute help where the market and category qualify
Not included
- Ad spend, paid directly to each platform
- Tracking-number, telecom, messaging, and other usage charges
- Guaranteed calls, leads, jobs, or revenue
- Channels outside Google Search, LSA, and Meta unless separately agreed
Real examples
Paving ad histories, with the windows shown
These are individual account histories. Market, budget, service mix, reviews, answer speed, and competition will change the result.
$129 → $32 per Google Ads conversion
JR Paving, comparing January–March with May–August 2025. Google Ads conversions are tracked calls and actions configured in the account, before the company qualifies and closes the work.
About $29 per Google Ads conversion
JR Paving for the 90 days ending August 20, 2026. Booked-job cost also depends on answer rate, qualification, estimating, and close rate.
Real companies. Documented results.
Each card names the work involved, the result, and the timeframe. Open one to read the full client history.
Where this service fits
Paid demand amplifies whatever happens after the click
Before recommending a larger budget, we check the landing page, the calls, the answer rate, and the follow-up. More spend only helps when those pieces can support it.
Included in your Foundations workspace
Run a 30-day paving ad-account cleanup yourself
The Foundations playbook shows how to define a good call, inspect search terms and LSA leads, build negatives, tighten geography, test the campaign page, and review calls before changing budget.
Estimated owner/office time: 4–6 hours for the first cleanup, then 60–90 minutes each week plus call review.
Do it myself
- 01Write the good-call list: services, towns, hours, job-size rules, and bad-fit inquiries.
- 02Export 30 days of search terms and LSA leads; label useful, wrong-area, wrong-service, spam, and price-only calls.
- 03Add negatives, remove bad locations, correct schedules, and align categories with actual services.
- 04Check every campaign page on mobile for job fit, proof, reviews, phone, form, and tracking.
- 05Review calls weekly and document the next keyword, area, page, budget, or follow-up decision.
Have us do it
Hire us for this service and we handle the recurring research, production, checks, and decisions.
- Account and search-term cleanup
- Negative and service-area maintenance
- LSA lead review and disputes
- Landing-page and tracking setup
- Weekly call review and budget decisions
Questions we hear from owners
Do you take a percentage of ad spend?+
No. The management fee is flat. You pay the platforms directly. Crossing $4,000 in total monthly spend moves the account to PPC Growth on the next billing cycle.
Facebook gives me leads from out of state. What do you do?+
We label the bad calls, tighten geography and targeting, add exclusions, inspect the page, and feed the actual call evidence back into the account.
What happens to the accounts if I leave?+
Google, Local Services Ads, and Meta accounts are titled to you. The accounts, history, and account assets stay yours.
See whether paid advertising should be the next move
Book the live consultation. We will look at your market, your current numbers, and the work your crews can actually take. Your custom Market Report is included on the call.
The live consultation includes your custom Market Report.