Show buyers you handle the job they're calling about
We build service and city pages around the work you do. A buyer can see a relevant project and customer reviews, check that you serve their area and reach you by phone or form without hunting through the site.
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Biondi Paving & Engineering
Why this matters
Can this company do my job?
A property manager, HOA, GC, or homeowner needs an estimate before the season moves on. A useful page answers that question with relevant job examples and a clear service area. Then it gives the buyer an easy way to call or request an estimate.
Who this is for
Give each visitor the information they came for
Someone searching for a particular service should find that work on the page they open. The examples and phone number need to be easy to find on a small screen.
What gets in the way
- Every ad sends people to the same general home page
- The buyer has to guess whether you cover their town
- The page says you do good work but shows little of it
- A phone number or estimate form is hard to use on mobile
What we build
- A page about the service in the ad, with a relevant call or form
- A clear service area and useful pages for the towns you serve
- Actual job photos and customer reviews beside the service explanation
- A clear phone button and a form checked on mobile
How this works
Build the page around the job
The page should help a buyer decide whether to call your company about a particular service.
01
Choose the service and area
We agree on the work the page needs to explain and where you offer it.
02
Show the relevant work
We use your project photos and reviews to support the service explanation.
03
Check the call and form
We check the page on mobile and make sure the phone button and form work as intended.
What you get
The pages we build or improve
The managed website comes with Foundations at $495 a month. The three-month agreement waives the $995 build fee, and after your third month that fee is gone for good. You can also pay the $995 up front and stay strictly month to month.
- Pages that explain your main services with relevant project examples
- Up to 3 launch city landing pages for towns you serve
- Ad landing pages about the advertised service and area
- A mobile layout with a phone button and a short estimate form
- Reviews and job photos beside the service details
Black Diamond Professional Paving
Client results
Client work from our case studies
Where this helps
When a page change is enough
If your existing site is sound, a focused service page may be all you need. When the page is already clear, we look at the ads or follow-up before recommending a rebuild.
Related work
These services may also help with the work your business needs.
Frequently Asked Questions
Questions about the work and whether it fits
Do we need a full rebuild, or just better pages for the jobs we want?+
A useful service page may be enough if your current site is sound. We check whether a buyer can see the paving work you offer and request an estimate. For example, a parking lot page needs relevant projects and a clear service area.
Are these shared leads like Angi, Yelp, Thumbtack, or Paving Leads?+
No. We build marketing for your company, and the estimate requests go to you. A shared-lead seller sends the same lead to several contractors. Here, the pages and follow-up are for your own paving business.
Can you help us get commercial paving jobs as well as driveway work?+
Yes. We plan around the mix you want, whether a driveway or commercial parking lot. The pages and ads need relevant examples of the work, and your team needs to follow up on the estimates.
How do you decide whether a lead is good?+
We check whether the request is for paving work you offer in an area you serve. A driveway estimate outside your area is different from one nearby. Then we look at whether the lead was answered and the estimate followed up.
What budget do we need, and how soon can this help?+
It depends on your market and the paving services you want to promote. Paid search can bring feedback sooner than SEO, while estimate follow-up changes may help with leads already coming in. We review your Market Report and current marketing before recommending the spend.
What if our office misses calls or follow-up is inconsistent?+
We include that in the recommendation. A parking lot estimate request needs someone to respond, even if it arrives while the crew is out. Revenue Commander can keep the conversation and callback notes together so the office sees what still needs attention.
We already have marketing help. Do we need to replace it?+
We look at what is working before recommending a change. If your current website and ads bring the paving estimate requests you want, those are worth keeping. A specific page or follow-up problem may be the work that needs attention.
When should a paving company fix something else first?+
If the site clearly explains your paving work and makes an estimate request easy, we look at the ads and follow-up before recommending a rebuild.
See what your website needs
We'll look at the pages buyers open and whether they explain your work clearly enough to ask for an estimate.
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