Since 2021
Paving company marketing experience
Direct mail for paving companies
Real Mail on the Right Streets, With a Tracking Number on Every Piece.
$495 a month to run the program. Print and postage pass through at documented cost, usually 70 to 90 cents a piece. You approve the piece and know the all-in drop cost first.
Your live consultation includes your custom Market Report.
The owner problem
The whole street watched your crew. Follow the work home.
A four-day driveway or visible commercial lot gives nearby owners proof before the postcard arrives. The best route often starts around a finished job and the customers who already trust the company.
Mail works when somebody owns the piece, route, approval, timing, invoice, tracking number, and follow-up. That is the service.
Experience that matters
Years spent solving this for paving companies
Our trade history tells us which completed jobs are worth building a route around, which services fit the season, and what a real buyer needs to see before calling. We still price every drop from the actual vendor invoice.
90+
paving companies served
70–90¢
usual documented print-and-postage range per piece
That experience comes from working directly with paving companies across different markets, seasons, job mixes, and budgets. The case studies below show individual histories. Your results will depend on your market and execution.
Plans and pricing
The management fee is fixed. The drop cost is shown.
The monthly fee covers the program. Piece quantity times documented print and postage determines the pass-through.
Posted service
Direct Mail Management
$495/mo
No setup fee
A managed neighborhood or customer-mail program
Strategy, piece, list or route, approval, drop coordination, tracking number, and response report.
You see the monthly price and any one-time setup fee here, on the consultation, and in the agreement before you buy.
See all posted pricingWhat you get
What $495 a month buys
A direct-mail program has more moving parts than the postcard. Each one has an owner and an approval point.
- Campaign and offer
- Choose the service, audience, timing, response action, and capacity the crews can support
- Piece design
- Writing, layout, proof selection, required details, print preparation, and client approval
- List and route
- Past customers and postal routes around finished work, strong customers, and target towns
- Drop management
- Quantity, vendor quote, approval, print handoff, postal schedule, and invoice record
- Response tracking
- A tracking number on the piece and calls from the drop reviewed beside the all-in cost
What we handle for you
How one drop gets built
Printing begins after you approve the audience, cost, message, call path, and timing.
01
Choose the route
Start with the best customers, finished work, target properties, season, and service capacity.
02
Build the piece
Write one offer or useful reason to call, place real proof, prepare the artwork, and route it for approval.
03
Price and schedule the drop
Get the current vendor cost, show the invoice and all-in math, obtain approval, and set the expected mailing window.
04
Review the calls
Route calls through the tracking number, label them, and compare them with the piece count and total cost.
Included
- Campaign planning and piece design
- Customer-list or carrier-route targeting
- Vendor and postal drop coordination
- Tracking number and call report for each drop
Not included
- Print and postage, which pass through at documented cost
- A guaranteed response rate, calls, estimates, jobs, or revenue
- Same-week design, printing, and delivery promises
- Email, cold outreach, or paid-media management
Real examples
See the cost and calls from each drop
You see the approved piece, vendor invoice, quantity, route, mailing window, tracking number, and resulting calls. Repeated drops provide the clearest comparison.
$1,295 example month
Illustration only: $495 management plus 1,000 pieces at an example 80 cents each. The real invoice is shown before approval.
Every piece tracked
The response number is part of the program so calls can be reviewed beside quantity and all-in drop cost.
Real companies. Documented results.
Each card names the work involved, the result, and the timeframe. Open one to read the full client history.
Where this service fits
Use mail when the neighborhood and timing make sense
Design, approval, printing, and delivery take time. Paid search may deserve the first dollar when the phone needs faster feedback and buyers are already searching.
Included in your Foundations workspace
Build and mail one job-neighborhood postcard yourself
The Foundations playbook covers route choice, piece brief, proof, required details, quote comparison, tracking number, approval, postal handoff, and response log.
Estimated owner/office time: 7–12 hours for the first drop, plus vendor turnaround and postal delivery time.
Do it myself
- 01Choose one completed-job area, service, and quantity.
- 02Write the piece around one reason to call and one real proof asset.
- 03Select the routes or clean the customer list.
- 04Get the print/postage quote, add the tracking number, proof every detail, and approve.
- 05Mail it, log calls, and compare the response with the all-in drop cost.
Have us do it
Hire us for this service and we handle the recurring research, production, checks, and decisions.
- Campaign and route planning
- Writing and design
- Vendor quote and print setup
- Tracking-number coordination
- Drop reporting and next-test decisions
Questions we hear from owners
What does a piece actually cost?+
Whatever the printer and postal delivery cost, passed through with the invoice shown. The usual current range is about 70 to 90 cents printed and delivered.
Who chooses the streets?+
You do, with us. We start with finished work and strong customers, then use postal-route data to build a practical drop.
How do I know it worked?+
Every piece carries a tracking number. Calls from that number are labeled and reviewed beside the quantity and all-in drop cost.
See whether direct mail should be the next move
Book the live consultation. We will look at your market, your current numbers, and the work your crews can actually take. Your custom Market Report is included on the call.
The live consultation includes your custom Market Report.