Social ads for planned work and local buyers
Real projects give you something useful to show people before they're ready to book. We build paid social campaigns around that work and your service area, including retargeting, then look beyond the form count to what happened to the leads.
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Biondi Paving & Engineering
Why this matters
Some buyers need to see the work before they're ready
A property manager, HOA, GC, or homeowner needs an estimate before the season moves on. A project photo or review can give someone planning a job another reason to consider your company. We use that material in paid social and follow what happens when they respond.
Who this is for
Judge the lead by the work it could become
A low-cost form still needs to be someone you can help. We look at the service and location requested, then whether the lead got a response.
What can waste the budget
- The campaign is judged only by the cheapest form
- Ads show generic images that say little about your work
- A returning visitor sees the same broad message
- Nobody knows what happened after the form
What we check
- The service and area the lead is asking about
- Actual projects and reviews relevant to the service
- Retargeting suited to the work they were considering
- Lead status and follow-up notes in Revenue Commander
How this works
Use the work to explain the offer
The ad needs a useful reason for someone in your area to consider the service.
01
Choose the service
Agree on the planned or seasonal work the campaign should support.
02
Prepare the ads
Use actual job photos and reviews, with a page or form that matches the message.
03
Review the leads
Check service fit and follow-up alongside spend before deciding what to run next.
What you get
What paid social includes
Paid social is part of our PPC management service. The fee depends on your total ad spend across the included platforms. See pricing for the current spending tiers and location options. You pay ad spend directly to the platforms.
- A specific purpose for the campaign, such as retargeting or a seasonal offer
- Ads made from actual projects and customer reviews, including supplied video
- Offers and forms suited to your services and area
- Leads in Revenue Commander with the source and follow-up history
- A review of whether the leads fit the work and became bookings
Black Diamond Professional Paving
Client results
Client work from our case studies
Where this helps
Match the channel to the buying decision
Social can support planned work and reach people who have visited your site. Urgent buyers may be easier to reach through search, and both channels need clear pages and follow-up.
Related work
These services may also help with the work your business needs.
Frequently Asked Questions
Questions about the work and whether it fits
Will social ads bring real paving jobs, or just cheap form fills?+
Social ads can show a driveway or parking lot project to someone planning work. We use real job material and a clear service-area offer, then review whether the leads turned into useful estimate conversations. The form count alone won't answer that.
Are these shared leads like Angi, Yelp, Thumbtack, or Paving Leads?+
No. We build marketing for your company, and the estimate requests go to you. A shared-lead seller sends the same lead to several contractors. Here, the pages and follow-up are for your own paving business.
Can you help us get commercial paving jobs as well as driveway work?+
Yes. We plan around the mix you want, whether a driveway or commercial parking lot. The pages and ads need relevant examples of the work, and your team needs to follow up on the estimates.
How do you decide whether a lead is good?+
We check whether the request is for paving work you offer in an area you serve. A driveway estimate outside your area is different from one nearby. Then we look at whether the lead was answered and the estimate followed up.
What budget do we need, and how soon can this help?+
It depends on your market and the paving services you want to promote. Paid search can bring feedback sooner than SEO, while estimate follow-up changes may help with leads already coming in. We review your Market Report and current marketing before recommending the spend.
What if our office misses calls or follow-up is inconsistent?+
We include that in the recommendation. A parking lot estimate request needs someone to respond, even if it arrives while the crew is out. Revenue Commander can keep the conversation and callback notes together so the office sees what still needs attention.
We already have marketing help. Do we need to replace it?+
We look at what is working before recommending a change. If your current website and ads bring the paving estimate requests you want, those are worth keeping. A specific page or follow-up problem may be the work that needs attention.
When should a paving company fix something else first?+
If the paving pages or estimate follow-up need work, address those alongside the ads. Social can show completed driveways or lots to people planning a job.
See where social ads could help
We'll look at the work you want to promote and the job photos you can use, with a plan for handling the leads.
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