The Season Is Too Short to Find Out in October That Your Marketing Didn't Work.
We publish our clients' numbers with dates on them. Last quarter, Got Paving's paid leads went from 66 to 125. A-Rock's average ticket has gone from about $3,800 to over $12,000. And if we miss the lead target we set together, part of our fee comes back as credit.
Paving demand field brief
90+
Paving Companies Served
Clients across paving, sealcoating, crack fill, striping, and asphalt maintenance.
Shows up in search
Gets estimate calls
Serves the right towns
Follows up on bids
Chris Sloane
Founder, Paving Marketers
Trusted by Paving Businesses Nationwide
Current Client Results
Fresh proof from the accounts we are managing right now.
These are current results: March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.
Paving season check
Before you buy more paving leads, stop losing the good calls you already get.
Paving season is short. If Angi, Google, Facebook, referrals, or word of mouth sends someone your way, they need to know you handle their kind of job and reach you fast.
A paving company should know
Are we asking for parking lots, sealcoating, crack fill, striping, line painting, or driveway work?
Can a customer call or request an estimate without digging?
What happens when the estimator is on a job?
Who follows up after a bid goes out?
Bad-fit calls
What goes wrong
You want parking lots, but the phone fills with tiny driveway jobs. Or you do sealcoating and striping, but the site only says paving.
What we fix
Say the exact work you want more of: commercial lots, driveways, sealcoating, crack fill, striping, and line painting.
Fewer bad-fit calls. More estimate requests your crew can actually use.
Buyers cannot tell you fit
What goes wrong
A property manager or homeowner lands on the page and cannot quickly see your services, service area, photos, or proof.
What we fix
Put job types, towns, photos, proof, and the phone or estimate button where they see it fast.
They know whether to call instead of bouncing back to Google.
Busy-season missed calls
What goes wrong
You are on a job, the estimator is driving, or the office misses the call during the busiest part of the season.
What we fix
Use missed-call recovery, form alerts, and a clear callback path.
More good inquiries get a response before they call another company.
Bids go quiet
What goes wrong
You send the estimate, then the buyer compares three bids and you never hear back.
What we fix
Follow up with proof, reminders, and simple next-step messages.
Open estimates get a follow-up path even when you are busy.
Real Growth. Verifiable Numbers.
We don't hide behind vanity metrics like "impressions." We track what matters: Phone calls, form fills, and revenue.
"Since working with Paving Marketers, our average ticket per job has gone from about $3,800 to over $12,000. We're thrilled with that growth and excited to keep building on it."
Doug Husbands
Owner, A-Rock Asphalt
Proof points
90+ paving companies have worked with us.
The proof should answer what a paving owner cares about first: have companies like mine hired you, did it connect to real job opportunities, and are the numbers backed by a clear explanation?
90+
Paving Companies Served
Clients across paving, sealcoating, crack fill, striping, and asphalt maintenance.
$100M+*
Project Revenue Influenced
Commercial paving, sealcoating, crack fill, striping, and asphalt-maintenance opportunities across client campaigns.
1,186
Client Campaign Months
Paid, SEO, and local lead-action history behind the current proof set.
The Paving Profit System
Three moves, in order. Tracking, reviews, and follow-up are built into every plan from day one — so you can see what each layer produces before we add the next.
Step 1: Capture the demand that already exists
Website, Google, and maps work so buyers searching for paving, sealcoating, and striping in your towns find you and can call. This is the Starter plan.
Step 2: Add the channels that reach buyers earlier
Meta, direct mail, deeper local SEO, and commercial outreach — added once step one is producing tracked estimate calls. This is Growth.
Step 3: Run it like a marketing department
Video, automation, and twice-monthly strategy calls for regional service areas. This is Elite.
Find out who buyers see before they call a paving company.
We check your local search, map rankings, reviews, ads, competitors, and AI results so you can see where good estimate calls may be going before they reach you. If we work together after the report, the ongoing service is backed by years of paving PPC, local SEO, organic SEO, and ranking data, so we are not guessing from scratch.
What you get
A plain-English look at where you show up, who shows up above you, what services buyers can find, and what needs attention first.
What it answers
Are buyers finding you for commercial lots, sealcoating, striping, crack fill, line painting, and the towns you actually want?
What happens next
Chris or the team walks through the report with you and shows the first few fixes we would make.
Why the service is different
The Market Report shows the market. The paid service uses years of niche data to make better first moves.
Whether AI tools bring you up for local searches
Where you show up from different parts of town
Who is buying attention before buyers call
Where you show up for the services that matter
Problems that may keep buyers from finding you
How your reviews compare to the companies above you
Where weaker visibility may be costing calls
The local companies buyers are seeing first
The first fixes worth looking at
Missing or inconsistent business listings
No long-term contract. No obligation to buy a plan from the report.
Before you book
Questions paving owners usually ask before a call.
Good. You should ask these before you spend more money.
Leads-or-Credit Backstop
After the Free Market Report, if we work together, we set a monthly target for real leads from your service area. Miss it after ramp-up and part of our fee comes back as credit. Your side is three rules: fund the agreed ad budget, keep our tracking on, keep lead records current.
Tracking Required
The guarantee only works when calls, forms, source tags, and CRM notes run through the same system. Spam, vendors, job seekers, duplicates, wrong numbers, out-of-area leads, and work you told us not to target do not count.
30-Day Activation Guarantee
In the first 30 days, we get the basic pieces live so calls, forms, reviews, and reporting are not floating around in separate places.
Same-Day Support Response
If something breaks on a live campaign, form, phone number, or report, you should hear back the same business day.
Clean Exit Guarantee
Month-to-month. No long-term contracts. You own your assets.
Can this focus on commercial lots, sealcoating, and striping?
Yes. The site, ads, and follow-up should make the work you want obvious: commercial lots, sealcoating, crack fill, striping, line painting, and the towns you actually want to serve.
What if Google Ads already burned me?
Then we do not start by telling you to spend more. We check the targeting, services, landing page, calls, tracking, and follow-up so you know whether Google Ads was the problem or the campaign was set up wrong.
Can this help if the season is already moving?
Usually, yes. The fastest wins tend to come from fixing what good buyers already see: service clarity, call buttons, missed calls, bid follow-up, and the towns and services that matter most.
Do I have to sign a long contract?
No. The report is free, and the core service is month-to-month with clean asset ownership.
Do you work with competitors in my market?
We handle market conflicts directly before taking on work. The report starts the conversation and helps us spot any obvious overlap.
Start with the report. If the problems are not real, there is nothing to sell.
Before you spend another dollar on marketing
Plain answers about good leads, ad spend, call tracking, and how to judge whether your marketing is working.
Do you guarantee a certain number of leads?+
Not before the tracking and campaign foundation is in place. We do not want to promise a number until your service area, ad budget, website, call tracking, and lead follow-up are set up correctly. First we build the system so you can see which calls and estimate requests came from marketing.
What do you count as a good lead?+
A real person in your service area asking about paving, sealcoating, crack fill, striping, parking lots, driveways, or another service you actually offer. Spam, vendors, job seekers, wrong numbers, duplicates, out-of-area requests, and raw clicks are not the same as real demand.
Will the leads match the work we actually want?+
That is the point. We ask what you want more of: paving, sealcoating, crack fill, striping, parking lots, residential driveways, HOA work, or commercial property work. Then we shape the campaigns and pages around the services you actually want to sell.
Will this be like Angi leads?+
No. We are not reselling the same lead to several paving companies. The goal is to bring calls and estimate requests into your own system and show where they came from.
Why do I have to use your call tracking?+
Because both sides need to see what actually came in. If calls and forms are not tracked, you are left guessing which leads came from Google, Facebook, Angi, referrals, or repeat customers.
How much should we spend on ads?+
It depends on your market, season, service mix, and how aggressively you want the phone to ring. We will recommend a starting budget based on real demand in your area, then adjust once the tracking shows what is producing real calls and estimate requests.
What We Manage Behind the Report
The diagnostic shows what needs attention first. These are the service lanes we manage when they matter for paving companies.
SEO + Local Trust
Help buyers find you when they search for work like "commercial paving companies near me" and compare local proof.
Google Ads + LSA
Put budget toward jobs worth answering, not broad clicks that never turn into calls.
Websites + Landing Pages
Fast pages that make your services, service area, proof, and next step obvious.
Reviews + Social Proof
Ask happy customers at the right time and make the next buyer feel safer calling.
Commercial Outreach
Reach property managers, GCs, and commercial buyers instead of waiting on referrals.
Revenue Commander
Keep calls, texts, forms, and notes in one place so good inquiries do not get lost.
AI Search Visibility
Check whether ChatGPT, Siri, and other AI tools understand and mention you locally.
Direct Mail
Use tracked mail where local density, seasonality, and neighborhood timing matter.
Still comparing options?
Not ready to talk yet?
Use these if you want to keep researching. The report is still the fastest way to see your own market.
Paving visibility check
Find out where good paving calls are going before they reach you.
Start with the free Market Report and compare your local visibility against the paving companies buyers see first.