$100M+*
Estimated Paving Revenue Influenced
Modeled from client campaign data and public job-value benchmarks. See the qualification below.
Marketing for Paving Companies
Get Found for the Paving Work You Want
A driveway estimate and a parking lot bid need different pages and ads. We build your marketing around the work you want in the towns you serve, with missed-call follow-up to help you keep up with estimate requests during paving season.
Your free consultation includes a Market Report comparing your local search rankings and reviews with nearby companies.
90+ paving companies servedPaving-focused since 2021Optional Lead Target Guarantee on Growth and Elite with a signed addendumTerms shown before paymentSee client results
What we help you manage
Shows up in search
Gets estimate calls
Serves the right towns
Follows up on bids
CS
Chris Sloane
Founder, Paving Marketers
Trusted by Paving Businesses Nationwide
Client Results
Client Results, With the Dates and Work Behind Them
These figures compare March 3-June 2, 2026 with December 3, 2025-March 2, 2026. Open a case study to see the work we did and the numbers reported for that client.
Since 2021
Focused On Paving
Marketing experience with driveway estimates, commercial bids and the paving season.
*Modeled from real client data and public job-value benchmarks; not audited, not solely attributable, and not a promise of future results.
Paving season check
Help Buyers Request an Estimate for the Work You Do
A property manager looking for parking lot maintenance needs different information from a homeowner pricing a driveway. Your marketing should explain the work and make it easy to contact you.
A paving company should know
Are we asking for parking lots, sealcoating, crack fill, striping, line painting, or driveway work?
Can a customer call or request an estimate without digging?
What happens when the estimator is on a job?
Who follows up after a bid goes out?
01
Bad-fit calls
What goes wrong
An ad for general paving may bring in the wrong job mix. A sealcoating buyer may miss you if the page only explains new asphalt.
What we fix
Build the ad and page around the specific service you want to sell.
Buyers can see whether you handle their job before they ask for an estimate.
02
Unclear service area
What goes wrong
A buyer finds your page but cannot tell whether you work in their town.
What we fix
Show the areas you serve alongside examples of your work and a way to request an estimate.
The page answers the location question before the buyer calls.
03
Busy-season missed calls
What goes wrong
You are on a job, the estimator is driving, or the office misses the call during the busiest part of the season.
What we fix
Send a missed-call text-back and alert the office when an estimate form is submitted.
The caller has another way to respond, and the office can see who needs a callback.
04
Bids go quiet
What goes wrong
You send an estimate but have no reminder to follow up when the buyer is still comparing options.
What we fix
Keep the bid and the next follow-up together in the lead record.
Someone can pick up the conversation with the job details in front of them.
"Since working with Paving Marketers, our average ticket per job has gone from about $3,800 to over $12,000. We're thrilled with that growth and excited to keep building on it."
Doug Husbands
Owner, A-Rock Asphalt
Choose how much help you need
Choose the Work Your Paving Company Needs
Foundations covers your website and follow-up. We usually recommend Starter when you also want us managing SEO and paid ads for one location. The Pricing Advisor compares your market report and ad-spend range, including whether a Growth or Elite bundle makes sense for several locations.
The playbooks come with the plan.
My Account shows your purchased services and the Foundations playbooks. You can use the instructions yourself or have us handle the work included in your plan.
Keep your current site if it works. Standalone SEO and paid ads are available too.
For Foundations, pay the $995 build fee and stay month to month, or choose the three-month agreement to waive it. Bundle setup fees and any added costs are shown on the pricing page.
Best fitMonthly
Foundations
A managed website with reviews and missed-call follow-up.
$495
per month
Starter
Usual recommendationFoundations with SEO and PPC management for one location.
$1,495
per month
Growth
SEO and PPC for two locations, with social content and cold outreach.
$2,995
per month
Elite
SEO and PPC for three locations, with expanded social and outreach plus direct mail.
$4,995
per month
$495 back
if you cancel in your first 30 days
30-day money-back guarantee
Foundations Includes a 30-Day Money-Back Guarantee
Cancel in your first 30 days and we refund your first month's $495. You do not need to give a reason. Full terms are shown at checkout.
This covers the $495 Foundations fee, including the Foundations portion of Starter, Growth and Elite. Add-on services, setup fees and ad spend are excluded. Review the full exclusions before payment.
The separate Lead Target Guarantee
Growth and Elite can include a Lead Target Guarantee through a separate signed addendum. That is different from the 30-day Foundations refund.
The addendum sets a monthly lead target and ramp-up period, with a fee credit if we miss the agreed target. Eligibility requires funding the agreed ad budget, keeping tracking active and maintaining current lead records.
Before you book
Questions about working with us
Here is how we approach campaign fit, contracts and the work already in place.
Lead Target Guarantee
Growth and Elite can include a Lead Target Guarantee through a separate signed addendum. It defines the target and ramp-up period, with a fee credit if we miss the agreed target. Eligibility requires the agreed ad budget, active tracking and current lead records.
What Counts as a Lead
We use tracked calls, forms and lead records to check the target. Spam, vendors, job seekers, duplicates, wrong numbers, out-of-area leads and work you told us not to target do not count.
30-Day Activation Guarantee
The first 30 days cover getting your agreed setup live, including call and form tracking. Your agreement explains the activation requirements.
Same-Day Support Response
For a problem with a live campaign, form, phone number or report, we respond the same business day.
Cancellation and Your Data
For Foundations, paying the build fee gives you month-to-month terms. Waiving it requires an initial three-month agreement. If you leave, the managed website comes down and you keep your business information and customer data. Review the full terms before payment.
Can this focus on commercial lots, sealcoating, and striping?
Yes. The site, ads, and follow-up should make the work you want obvious: commercial lots, sealcoating, crack fill, striping, line painting, and the towns you actually want to serve.
What if Google Ads has not worked for us?
We would look at the searches you paid for and the leads they brought in. That helps us see whether the campaign targeted the right jobs, whether the page explained them and what happened when someone called.
Can this help if the season is already moving?
Yes. We can review your current pages and campaigns, then identify what can be changed during the season. Work that needs more time, such as SEO, gets a separate timeline.
Do I have to sign a long contract?
For Foundations, paying the $995 build fee gives you month-to-month terms. Waiving that fee requires an initial three-month agreement. Bundle setup costs and full terms are shown before payment.
Do you work with competitors in my market?
We handle market conflicts directly before taking on work. The report starts the conversation and helps us spot any obvious overlap.
Your consultation includes the Market Report and a review of what we recommend.
The marketing work we handle
See what each service includes, then compare it with the help your business needs.
SEO + Local Trust
Help buyers find you for searches such as "commercial paving companies near me", with pages about the work you offer.
Google Ads + LSA
Review the calls your ad budget buys and focus campaigns on the work you want.
Websites + Landing Pages
Explain your services with real job photos and make the phone number or form easy to find.
Reviews + Social Proof
Ask customers for honest feedback after completed work and help respond to reviews.
Commercial Outreach
Introduce your paving company to relevant commercial buyers and send replies to your team.
Revenue Commander
Keep lead conversations and follow-up notes together so the office knows what needs a reply.
AI Search Visibility
See how AI search describes your business and which public information needs attention.
Direct Mail
Mail neighborhoods that fit your work and measure the response through a dedicated number or page.
Still comparing options?
Read more about paving marketing
Use the guide or checklist to review your own marketing. If you want us to look at your market, the free consultation includes a Market Report.
Review the plans
Choose the Help Your Paving Company Needs
Compare the services and prices before you choose. You can buy Foundations below, or book a free consultation if you want help deciding.