The Prices Are on the Page. The Lead Target Goes in the Agreement.
Three plans. Starter captures the estimate calls already searching for paving work in your towns. Growth adds the channels that reach commercial buyers before they search. Elite runs it like a marketing department for bigger service areas. Every plan here carries the Leads-or-Credit backstop.
Three plans, priced in public: Starter $1,495/mo, Growth $2,995/mo, Elite $4,995/mo, plus a one-time setup fee that covers the build-out. Most companies should be comparing Starter and Growth.
Starter
Commercial Pipeline Starter for focused estimate demand
+ $995 one-time setup
- WordPress launch or landing page system with up to 10 city/service pages
- Google Search demand capture; LSA where applicable
- Paid media management up to $2,000/mo managed ad spend
- Leads-or-Credit backstop: we set a lead target together after ramp-up. Miss it, and part of our fee comes back as service credit.
- 2 SEO/local improvements plus 4 local content assets per month
- 500-1,000 new commercial outreach contacts/mo across 1-2 segments
- 3 social proof posts/week across up to 2 connected profiles
- Monthly commercial pipeline scorecard
Growth
Pavement Management Growth for service mix, outreach, direct mail, and channel decisions
+ $1,495 one-time setup
- Up to 20 city/service pages
- Search, LSA where applicable, Meta lead ads, and retargeting
- Paid media management up to $10,000/mo managed ad spend
- Leads-or-Credit backstop: we set a lead target together after ramp-up. Miss it, and part of our fee comes back as service credit.
- 4 SEO/local improvements plus 10 citation/listing updates per month
- 2,000-5,000 new commercial outreach contacts/mo across 3-5 segments
- 1 direct mail campaign/mo or 1 triggered automation
- 5 social proof posts/week and monthly strategy call
- Service-mix, pipeline, and channel decision reporting
Elite
Regional Marketing Department with executive reporting and expanded channel management
+ $2,495 one-time setup
- Premium WordPress scope with up to 30 pages
- Search, LSA where applicable, Meta, retargeting, and warranted expansion channels
- Paid media management up to $50,000/mo managed ad spend
- Leads-or-Credit backstop: we set a lead target together after ramp-up. Miss it, and part of our fee comes back as service credit.
- 8 SEO/local improvements plus 20 citation/listing updates per month
- 5,000-10,000 new outreach contacts/mo across up to 8 segments/account groups
- 2 direct mail campaigns/mo or 1 campaign plus triggered drips
- 7-10 social proof posts/week; proof edits where assets are provided
- Biweekly executive cadence plus QBR
- Custom dashboards, integrations, and software work scoped separately
Smaller engagements exist — ask on your Report Walkthrough Call.
Need More Than The Standard Plans?
Some paving companies have multiple branches, big seasonal budgets, municipal/commercial pushes, or unusual service mixes. That should be scoped plainly instead of buried in location math.
Multiple Locations
For companies with several markets, branches, service areas, or reporting needs.
Higher Channel Volume
For larger ad budgets, expanded outreach, direct mail volume, or heavier campaign management.
Custom Operations Work
For custom dashboards, integrations, managed agents, or implementation work beyond the standard retainer.
Scoped separately before work begins
Setup fees still apply. Additional ad spend, LSA budgets, data, print/postage, usage charges, and custom work are scoped or billed separately.
Need more than one of the standard plans covers?
Let's talk about your needs →The Leads-or-Credit Backstop
Here is how it works. After ramp-up, we set a monthly target together for real leads — people in your service area asking for work you actually do. If we miss it, part of our fee comes back as a service credit. You have three responsibilities: fund the ad budget we agreed on, keep our tracking on, and keep your lead records current. That is the whole list. No fine-print scavenger hunt. Spam, wrong numbers, and out-of-area calls never count toward the target, so the number means something.
Leads-or-Credit backstop
After ramp-up we set a monthly lead target together. Miss it, and part of our fee comes back as a service credit against management fees. Three rules: fund the agreed ad budget, keep tracking on, keep lead records current.
30-Day Activation
Within 30 days of completed intake, calls, forms, reviews, and reporting run through one system you can see.
Same-Day Support
If something breaks on a live campaign, form, or phone number, you hear back the same business day.
Clean Exit
Month-to-month, no long-term contract, and the website, content, and data are yours if you leave.
Compare Plans
Starter starts the commercial pipeline. Growth adds multi-channel service-mix pressure. Elite is for regional dominance and executive-level decisions.
| Feature | Starter $1,495/mo | Growth $2,995/mo | Elite $4,995/mo |
|---|---|---|---|
| Tier role | Commercial Pipeline Starter | Pavement Management Growth System | Regional Marketing Department |
| Revenue Commander | Included | Included | Included |
| Website and landing pages | Up to 10 city/service pages | Up to 20 city/service pages | Premium scope up to 30 pages |
| Paid media management | Search and LSA where available; up to $2,000/mo managed ad spend | Search, LSA, Meta, and retargeting; up to $10,000/mo managed ad spend | Search, LSA, Meta, retargeting, and expansion channels; up to $50,000/mo managed ad spend |
| Leads-or-Credit backstop | Included after ramp-up — three client rules apply | Included after ramp-up — three client rules apply | Included after ramp-up — three client rules apply |
| SEO and local growth work | 2 SEO/local improvements + 4 local content assets/mo | 4 SEO/local improvements + 10 citation/listing updates/mo | 8 SEO/local improvements + 20 citation/listing updates/mo |
| Outreach | 500-1,000 new contacts/mo | 2,000-5,000 new contacts/mo | 5,000-10,000 new contacts/mo |
| Direct mail | Separately approved only | 1 campaign/mo or 1 triggered automation | 2 campaigns/mo or campaign plus triggered drips |
| Social proof publishing | 3 posts/week, up to 2 profiles | 5 posts/week, up to 2 profiles | 7-10 posts/week, up to 3 profiles |
| Reporting cadence | Monthly scorecard/report | Monthly strategy call + channel decisions | Biweekly executive cadence + QBR |
| Custom automation / software | Not included | Standard reporting/production support | Scoped separately before work begins |
Common Questions
What are the setup fees for?+
Setup fees have not gone away. They cover the front-loaded work: onboarding, access, tracking, Revenue Commander setup, campaign setup, and website or landing-page work on Starter and higher plans.
What changed in Services 2.0?+
The plans are no longer just a stack of marketing tasks. Starter adds focused demand capture. Growth adds multi-channel pressure, outreach, mail, and stronger decisions. Elite adds executive cadence, higher volume, proof assets, and more advanced operating visibility.
Which plan should we start with?+
Most companies should compare Starter and Growth. Starter gives you a focused demand-capture system. Growth is the target plan when you want multiple channels, stronger follow-up, and clearer decisions about what to scale. Elite is for larger markets or heavier operating complexity.
Do you guarantee leads, rankings, or revenue?+
After ramp-up, we set a monthly target together for real leads from your service area. If we miss it, part of our fee comes back as a service credit. You fund the agreed ad budget, keep tracking on, and keep lead records current.
How does the Leads-or-Credit backstop work?+
After ramp-up, we measure against the monthly lead target in your agreement. Fund the agreed ad budget, keep our tracking on, and keep lead records current. If we miss, part of our fee comes back as a service credit.
Is the service credit a refund?+
No. It is not a cash refund and it does not apply to setup fees, ad spend, LSA budgets, software, call tracking, SMS/email usage, direct mail, printing, postage, domains, data, or third-party costs. It is a service credit only where the signed agreement says it applies.
What is billed separately?+
Ad spend, LSA budgets, cold-email domains and mailboxes, data, direct-mail print/postage, call tracking, SMS/email usage, usage-based tool costs, Revenue Commander usage, and custom software or integration work are separate from the monthly service fee unless a written scope says otherwise.
What counts as SEO and local work?+
Depending on the plan, this can include new or upgraded service pages, city pages, blog posts, case studies, project spotlights, Google Business Profile updates, Q&A cleanup, citation/listing cleanup, schema and on-page cleanup, internal links, light technical fixes, proof integration, and conversion improvements. The point is visible work a business owner can recognize, not a vague SEO retainer.
What if we have multiple locations or need more than the standard plan?+
Start with the closest standard plan and talk with us about the extra complexity. We removed automatic location add-ons from this page because branches, markets, budgets, reporting, and operating needs are not all the same. If the standard plan does not fit, we scope it clearly.
Can I upgrade or downgrade my plan?+
Yes. Plan changes take effect at the next billing cycle unless we agree to a different written scope.
What about ad spend?+
Ad spend is separate from our management fee. Starter includes management of up to $2,000/mo in ad spend, Growth up to $10,000/mo, and Elite up to $50,000/mo. The right budget depends on your market, competition, service mix, and how aggressively you want the phone to ring — we recommend a starting number on your Report Walkthrough Call.
Not Sure Which Plan? Start With the Free Market Report.
It shows where you rank, who is beating you, and what we would fix first. Then we go through it on a Report Walkthrough Call and tell you which plan fits — or whether you need one at all.
Want the evidence first? See client results.