Marketing Planner
For paving contractors ready to scale
Growth Strategy
Set your revenue goal and marketing investment level
Your Goals
Your target gross revenue for the year
% of revenue for marketing (industry standard: 5-15%)
Select Growth Level
Recommended Marketing Budget
$50,000
$4,167/month
10% of $500,000 • Moderate Growth
Lead Target Planner
Calculate how many leads you need to hit your revenue goals
Your Business Metrics
Typical revenue per completed job
% of leads that become customers
Your Targets
Annual Revenue Goal
$500,000
Jobs Needed
100
annually
Leads Needed
286
annually
Monthly Breakdown
Monthly Revenue Target
$41,667
Monthly Jobs Needed
9
Monthly Leads Needed
24
Budget Planner
Based on 286 annual leads needed
Channel Allocation & Cost Per Lead
Organic (SEO)
Paid (PPC + LSA)
Offline
Total Annual Marketing Budget
$12,890
Monthly
$1,074
Avg. CPL
$45
Investment Scenarios
Compare what you'd get at different investment levels
CPL-Based Budget
Cost to acquire all 286 leads
Recommended Budget
10% of $500,000 goal
Recommended budget is $37,110 more than CPL-based, generating 831 extra leads and $1,455,000 more revenue
Budget Breakdown
ROI Projections
Based on your lead targets and industry margins. Adjust margins below to match your business.
Expected Jobs
100
from 286 leads
Expected Revenue
$500,000
gross sales
Expected Net Profit
$60,000
after all expenses
Marketing ROI
+365%
Return per $1 Spent
$4.65
For every $1 invested in marketing, you'll earn $4.65 in net profit
Want to know if these targets are realistic in your market?
The Free Market Report shows where you rank, who is beating you, and what we would fix first. Then we go through it together on a Report Walkthrough Call.
Get Your Free Market Report© Paving Marketers