Summer 2026
June 3–September 2, 2026 compared with March 3–June 2, 2026
- Google Search clicks: 332 → 392 (+18%).
Paving Marketers Case Study
Got Paving Grew Paid Leads 89% While CPL Dropped 25%
Asphalt Paving · Severn, MD
Paid Leads66 → 125
Cost/Lead$101.42 → $75.95
Click-to-call from Google9 → 28
Organic Clicks198 → 330
Google Ads ManagementLocal SEOGoogle Business Profile
The Challenge
Got Paving needed more lead volume without simply buying more expensive traffic.
Timeline
Client since July 2024
Industry
Asphalt Paving
Location
Severn, MD
Services
Google Ads ManagementLocal SEOGoogle Business Profile
Got Paving told our team in September 2026 that they were happy and wanted no changes.
What we worked on
Paving Marketers kept the account focused on the searches and service areas most likely to turn into paving estimates.
What we measured
Google Ads, GBP, GSC, and GA4 were measured against the full previous quarter.
Reporting window
March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.
Results over time
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