About Paving Marketers
We build the pages and campaigns around the paving work you want. Driveway estimates, commercial bids and repeat maintenance need different information and follow-up.
A note from Chris
I started Paving Marketers in 2021. We have worked with more than 90 paving companies, with a team that had been running home-service marketing since 2011.
The season puts real pressure on estimating and crews. We plan the marketing around your services and territory, then follow the calls and forms so we can see which work is reaching the business.
Chris Sloane Founder
See the client workWorking with us
A driveway customer needs different examples from a parking-lot buyer. We give each service the information needed to request a useful estimate.
A busy season makes answered calls and estimate follow-up part of the marketing. We connect those contacts to the campaign that brought them in.
Paving and maintenance campaigns need their own lead picture. Named client results are published with their dates and scope, so you can inspect the evidence.
The people
Websites, search campaigns, client support and the operations that keep it moving.
President and Founder
Chris studied physics before moving into business, leaving before he completed his PhD. He now leads the company and brings experience in SEO, search advertising and web development. Away from work, he enjoys playing guitar and spending time with his family.
Director of Technical Operations
Joe is a web developer with more than 20 years of experience and an interest in how technology changes. As a programmer who also enjoys data and music, he likes work that combines art and analysis to help people find information. Outside work, he's a husband and dad of three who loves God and music.
Payroll & HR Admin
PPC Manager
Dmytro manages pay-per-click advertising.
SEO Manager
With more than 20 years in SEO, Sean manages work that helps clients show up in search. He likes to travel and is interested in motorcycles, with powerlifting another part of his life outside work.
Client Success Manager
Working with businesses on their goals is the part Jason enjoys as Client Success Manager. He brings more than 20 years of sales and marketing experience, including three years focused on SEO.
Operations Supervisor
Mike's job is to oversee client projects from start to finish. That means coordinating the teams and checking that the work is progressing against the schedule. He also likes cars and DIY, so fixing things takes up some of his time outside work.
Client Relationship Specialist
Faith works in client relationships. Her weekends often include a trip to the beach or time in a coffee shop.
Operations/Process Specialist
Patrick monitors the team's work, checks what has been delivered and helps improve the way tasks are handled. Photography and film are personal interests he'd like to pursue further.
Operations Specialist
Krystal's work in operations includes preparing reports and handling administrative tasks. She is also an inspirational author whose writing aims to give hope to people facing difficulties.
Web Designer
Mhikael enjoys the visual side of websites and making them easy for people to use. He has more than 12 years in web design and development and has been with us for over five years. His interest in art includes digital work and canvas, and he also plays musical instruments and does tattooing.
SEO Specialist
Jhyrfyl enjoys cooking Filipino food, and singing is another interest outside his work as an SEO specialist. He also likes dogs and plays badminton along with basketball and volleyball.
Your next step
We prepare your company-specific Market Report before a free 30-minute consultation. We review it together, discuss the work you want more of and give you a copy to keep.
Book My Free ConsultationSee plans and agreement termsRead the paving marketing guide