Paving marketing services

Paving marketing built around the jobs you want

We've worked with paving companies since 2021. A driveway customer and a property manager need different information before requesting an estimate, so we plan the marketing around your services and the towns you cover. We look at those choices with you on the free consultation, which includes your Market Report.

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Your live consultation includes your custom Market Report.

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Biondi Paving & Engineering · California

Since 2021

Focused on marketing paving companies

90+

Paving companies served

Driveways + lots

Built around residential and commercial job mix

These are our experience figures. Your market and the work you want still determine the recommendation.

Marketing services

See the work we do

Each page explains the monthly work and its limits. You can also see what is involved if you want to handle the work yourself.

Get found

SEO

We publish pages, posts and fixes for the services and towns your paving company wants, and show you every one.

10 pieces of work a month, per location: pages, posts and fixes
2 weeks between ranking and map checks
Day 30 when the first month’s work is live

See related work from Got Paving.

See SEO

Google Profile & Reviews

We keep your profile up, post from your real work, ask every customer for a review and reply to every one.

~3 Google posts a week
Every finished job gets the same review request
6 hours at most before we see a new review

See related work from Got Paving.

See Google Profile & Reviews

Paid Ads

Google and Facebook, each sending buyers to a page built for the job they searched.

7 days from access and approvals to live ads
3 + 3 ads live, with 3 more ready to swap in
1 page per main service on Google, built for the call

See related work from Biondi Paving & Engineering.

See Paid Ads

Win the call

Websites

We build your paving company a site around the jobs you want and the towns you serve, then keep it up every month.

21 days from access and approvals to a live site
Daily checks that the site is up and working
Every lead saved in a backup copy

See related work from Biondi Paving & Engineering.

See Websites

Revenue Commander

Revenue Commander texts back missed calls, answers when you can’t, and shows your office who needs a call back.

1 inbox for calls, forms, texts and reviews
Every missed call gets a text back
Monday list of open quotes and callbacks

See Revenue Commander

Reach more buyers

Social Posting

We turn the photos and clips from your paving company’s jobs into posts in your voice, on the platforms your buyers use.

3 a week posts on Growth
5 a week on Elite, including Reels and Stories
1 short video edit a month on Elite

See Social Posting

Cold Outreach

We find and verify the buyers in your paving company’s market, write the emails and send them, and the replies land in your inbox.

250 emails a day at most on Growth
500 emails a day at most on Elite
Your inbox is where every reply lands

See Cold Outreach

Direct Mail

We plan the list, design the piece and mail it for your paving company, with a tracking number on every one so you see what it brought in.

1 program included on Elite
Add-on on Growth
Every piece carries a tracking number

See Direct Mail

See every result

Reporting

Your paving company’s numbers live in the Revenue Commander app, and every month a report of the work done and the results.

Live calls, leads and reviews in the Revenue Commander app
Monthly report, reviewed before it reaches you
2 weeks between ranking and map checks

See Reporting

Working in your trade

The job you want changes the marketing

A homeowner needs to understand the driveway work. A property manager needs to see that you handle a lot like theirs. We use those differences when planning the pages and advertising.

A short season changes the plan

Season first

The weather and commercial bid calendar affect when buyers need paving work. We plan the advertising around the services you want to promote at that point in the season.

Different work needs different pages

Job mix matters

A striping page should show striping jobs and explain that service. A driveway page should do the same for driveways. The buyer needs to recognize their job in the work you show.

Prefer a complete bundle?

Compare Starter, Growth and Elite

Foundations is the base. Starter, Growth and Elite each add a fixed set of services on top of it. The pricing page shows what each one includes and what it costs.

Three fixed bundles

Compare the bundles

What should your business work on next?

We'll review your Market Report with you and discuss the paving work you want. The recommendation follows what we find in your market and current marketing. Your custom Market Report is included in the free consultation.

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