Paving marketing services

Paving marketing built around the jobs you want

We've worked with paving companies since 2021. A driveway customer and a property manager need different information before requesting an estimate, so we plan the marketing around your services and the towns you cover. We look at those choices with you on the free consultation, which includes your Market Report.

Book My Free Consultation See the services

Your live consultation includes your custom Market Report.

Read the case study

Biondi Paving & Engineering · Sacramento, CA

Since 2021

Focused on marketing paving companies

90+

Paving companies served

Driveways + lots

Built around residential and commercial job mix

These are our experience figures. Your market and the work you want still determine the recommendation.

Marketing services

See the work and what it costs

Each page explains the monthly work and its limits, with the price shown. You can also see what is involved if you want to handle the work yourself.

Get found

SEO

SEO for your services and towns, with 3, 6 or 12 completed pieces each month and a record of the work.

3, 6 or 12 completed pieces each month
Service pages and local search work
A report showing each completed item

$695, $1,195, or $1,995 a month + $495 setup

See related work from Got Paving.

See SEO

Paid Ads: Google, Facebook & Local Services

Paid ads for your paving company, with one flat management fee and a review of the calls your budget buys.

Google Search, LSA, and Meta
Campaign pages and call/form tracking
Client-owned accounts and written changes

$695, $1,195 or $1,995 a month based on ad spend, plus $495 setup

See related work from Biondi Paving & Engineering.

See Paid Ads: Google, Facebook & Local Services

Google Business Profile

Keep your Google Business Profile accurate and current, with three posts a week per covered location.

Categories, services, hours, photos, and Q&A
Three posts each week
Included in the $495 Foundations base

Primary location included in Foundations; $295 a month per added location

See related work from Got Paving.

See Google Business Profile

AI Search Checks

Check what AI search says about your company and which public information needs attention.

Checks using local buying questions
Business facts and website details
A record of mentions and changes

AI Visibility Check included in the $495 Foundations base

See AI Search Checks

Win the call

Websites + Landing Pages

Pages that explain your work and service area, with real job photos and an easy way to call.

Pages for your services
Pages for the towns you cover
Landing pages matched to your ads

Managed site included in the $495 Foundations base

See Websites + Landing Pages

Revenue Commander

Keep your leads and follow-up in one place, including missed-call texts and review requests.

Calls and messages in one inbox
Text-back for missed callers
Booking and follow-up status

Included in the $495 Foundations base

See Revenue Commander

Website Care

Hosting and upkeep for your existing website, with the content edits listed in your plan.

Hosting, security, backups, and certificates
Content and photo edits listed in your plan
For client-owned sites outside Foundations

$195 a month for a website you already own

See related work from Biondi Paving & Engineering.

See Website Care

Build trust and follow up

Reviews & Reputation

Request honest reviews after completed jobs and keep up with the responses.

Compliant asks after completed jobs
Monitoring and human-checked reply drafts
Included in the $495 Foundations base

$245 a month standalone; included in the $495 Foundations base

See related work from Got Paving.

See Reviews & Reputation

Social & Content Publishing

Use photos from your paving projects for regular posts, with writing and publishing handled for you.

3 or 5 posts each week
Real job photos and trade-specific writing
Human approval and wider video distribution in Growth

$395 a month; $895 with five weekly posts and short video

See related work from Got Paving.

See Social & Content Publishing

Customer Email

One email each month to your existing customers, with the writing and send handled for you.

One customer-list send each month
Trade and season-specific writing
Included in the $495 Foundations base

$195 a month; included in the $495 Foundations base

See Customer Email

Reach more buyers

Social Ads

Paid social campaigns using real work, with retargeting and follow-up suited to the service.

Ads using real jobs and reviews
Retargeting for previous visitors
Service-area and lead-quality checks

Included in PPC management under the same flat fee

See Social Ads

Direct Mail Management

Mail to relevant paving customers and neighborhoods, with a tracking number and costs shown before approval.

Piece, list, route, and drop management
Tracking number on every piece
Print and postage passed through at documented cost

$495 a month; print and postage passed through at documented cost

See related work from Biondi Paving & Engineering.

See Direct Mail Management

Commercial Cold Outreach

Reach 500 to 1,000 researched business contacts a month, with approved messages and replies sent to your team.

500–1,000 researched B2B contacts monthly
Dedicated warmed sending domains
Approved copy, reply routing, opt-outs, and reporting

$895 a month + $495 setup; sending costs paid separately

See Commercial Cold Outreach

Working in your trade

The job you want changes the marketing

A homeowner needs to understand the driveway work. A property manager needs to see that you handle a lot like theirs. We use those differences when planning the pages and advertising.

A short season changes the plan

Season first

The weather and commercial bid calendar affect when buyers need paving work. We plan the advertising around the services you want to promote at that point in the season.

Different work needs different pages

Job mix matters

A striping page should show striping jobs and explain that service. A driveway page should do the same for driveways. The buyer needs to recognize their job in the work you show.

Prefer a complete bundle?

Compare Starter, Growth and Elite

Foundations is the $495 base. The three bundles combine that base with a fixed set of services at $1,495, $2,995, or $4,995 a month. The pricing page shows the included work and setup fees. The Pricing Advisor can help you compare the options for your market.

Three fixed bundles

Compare the bundles

What should your business work on next?

We'll review your Market Report with you and discuss the paving work you want. The recommendation follows what we find in your market and current marketing. Your custom Market Report is included in the free consultation.

Book My Free Consultation Start Foundations