Paving Marketers Case Study
Paving Marketers Helped Biondi Paving & Engineering Get More Leads
Paving & Engineering · Sacramento, CA
The Challenge
Client needed improved online visibility and lead generation in the competitive paving & engineering market in Sacramento, CA.
Timeline
Completed 2025
Industry
Paving & Engineering
Location
Sacramento, CA
Google Ads
Unhappy with advertising efforts? Paving Marketers is here to help. We specialize in reaching your target market and know what it takes to get leads in the door. Biondi Paving learned this as we increased leads by over 65% through the summertime. Our Google ads experts create custom bid strategies to ensure that your ads are showing to the right users at the right time. Our professionally written ad copy ensures that your ads appeal to your prospective customers. We maintain Click Through rates well above industry standard. Biondi paving saw their conversion rate increase over 100% since starting services and we can do the same for you!
SEO
Catalyzing Online Engagement for Biondi Paving and Engineering with Paving Marketers
A side-by-side comparison of Biondi Paving and Engineering's Google Search Console (GSC) data over two successive six-month periods reveals our tangible impact. Impressions have surged twofold, while clicks have skyrocketed almost three times under our guidance. At Paving Marketers, we don't just amplify visibility, we ensure it translates into tangible engagement. Envision a similar surge for your brand? Reach out to us, and let's shape your digital future together.
Google Business Profile
Elevating Biondi Paving and Engineering's GeoGrid Position with Paving Marketers
Spanning a year from March 2022 to March 2023, Biondi Paving and Engineering experienced a significant leap in their GeoGrid rankings. Commencing at an average grid rank of 13.38, our tailored strategies lifted them to an impressive average of 7.03 over a broad 26-mile geogrid. At Paving Marketers, we specialize in turning digital challenges into success stories. Interested in propelling your brand's local standing? Let's pave your way to the top tiers of local search.
Cost Per Lead
Average cost per lead: $13.28
The CPL or Cost Per Lead is calculated by adding your total ads spend plus your package with Paving Marketers (i.e., total spend altogether), then dividing that by your leads for that period. Maintaining a low average CPL is our goal. A low CPL means we have in context provided a ton of leads at a below average cost.
“I am very happy with my leads. We have been receiving web forms and calls.”
Steve
Biondi Paving and Engineering
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