Paving Marketers Case Study
Paving Marketers Helped All Ways Paving Get More Leads.
Asphalt & Paving Contractor · Chicago, IL
The Challenge
All Ways Paving is a full-service asphalt paving company serving the greater Chicago, IL area. With a strong reputation in their market, they turned to Paving Marketers to strengthen their digital presence and improve lead generation through ads, website optimization, and local visibility.
Results period
2025
Industry
Asphalt & Paving Contractor
Location
Chicago, IL
Services
When we first reviewed their digital performance, All Ways Paving was already running campaigns and generating leads. The goal was to maximize efficiency, attract more traffic, and strengthen local touchpoints. By late summer, their ad campaigns were driving more clicks, the website was seeing higher traffic, and their GBP profile was generating more calls and inquiries.
See how we think about generating paving leads.
Google Ads
Paid campaigns remained a reliable source of leads while improving in cost efficiency:
These results reinforced Google Ads as a consistent and cost-effective channel for capturing qualified paving leads.
- Clicks increased from 2,365 to 3,243
- Conversions stayed strong, moving from 204 to 212
- Avg CPC dropped from $2.69 to $2.38, meaning more traffic for less
Website Performance
Traffic and engagement on the website also grew during the same period:
With more visitors exploring the site, All Ways Paving positioned itself to convert more prospects into customers.
- Sessions increased from 3,062 to 4,184
- Page views rose from 4,466 to 5,768
- Active users grew from 2,566 to 3,508
- New users climbed from 2,539 to 3,474
Google Business Profile
Their Google Business Profile showed stronger engagement:
With more visitors exploring the site, All Ways Paving positioned itself to convert more prospects into customers.
- Call clicks doubled from 3 to 6
- Website clicks increased from 28 to 30
- Search impressions rose from 404 to 594
“We’ve been happy with the results lately, and the phones have been busy! Most of the work has been residential, which has kept us busy, but now we’re excited to put more focus on growing the commercial side of our business.”
All Ways Paving
2025
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