Western Pennsylvania paving company
- Cost per Google conversion: $129 → $32
- Conversion rate: 1.2% → 9.3%
January–March 2025 compared with May–August 2025.
Exclusively serving paving companies since 2021.
For commercial paving companies that want more of the right work
The season is moving. Where are the commercial estimates?
The crew still needs hours. The trucks, paver, roller, and insurance still cost money. And the estimate board does not fill itself.
Paving Marketers builds and manages Google and Facebook/Instagram advertising to put your company in front of local commercial buyers. Both channels are included under one flat $695 monthly management fee.
On average, the first lead arrives within 24–48 hours after the ads are fully live.
If the ads produce no real, in-area commercial paving request during the first seven fully live days, we refund your first $695 management fee.
Google + Facebook/Instagram · One flat fee · Your accounts and lead data stay yours
A good commercial job can disappear at any weak point.
A property manager finally has approval to fix a parking lot.
They search. They click. They call.
If your company does not appear, someone else gets the estimate request. If the ad sends them to a page filled with driveway work and generic promises, they may leave. If the call reaches voicemail and nobody responds quickly, they call the next paving company.
And if the form never asks what the property is, where it is, or what work is needed, your estimator wastes time sorting through requests that never belonged on the board.
The dashboard can look busy while the season gets shorter. That is why we do not sell clicks. We build the ads, page, and call path around the commercial work you actually want.
What we do differently
One straight line from the property to your estimator.
- 1
Name the work and the territory
Tell us which commercial services you want more of, which work you do not want, and how far your crews can profitably travel.
- 2
Send the buyer to the right page
We build Google and Facebook/Instagram campaigns around that work. Each ad leads to a focused page written for the service the buyer clicked.
- 3
Get the request to your estimator
Calls and forms reach the person responsible for answering and following up. Your team tells us which requests were right, wrong, out of area, unreachable, estimated, or sold so we can cut wasted spend.
Same-trade results
We have already done this inside real paving accounts.
Raleigh-area paving company
- Cost per conversion: $219 → $137
- Google-recorded conversions: 32 → 53
January–March 2025 compared with May–August 2025.
Michigan paving company
- Tracked leads increased 50%
- Cost per lead fell 40%
“Our average ticket went from $3,800 to over $12,000.”
More paving companies, in their own words
What the ad spend has produced
Across eight recent paving advertisers, Google calls and forms averaged $62 in media, with account-level averages from $30 to $89.
Your market, job mix, budget, and follow-up will move the number.
One fee covers both paid channels
No bill every time the phone rings.
The $695 monthly management fee covers Google Search, Local Services Ads when available and eligible, Facebook and Instagram, focused campaign pages, call and form tracking, and ongoing improvement for up to $5,000 in combined monthly media spend. You pay Google and Meta directly. We do not mark up the media.
- No bill every time a lead comes in
- No percentage of your ad budget
- No extra fee for the second paid channel
- No share of the jobs you sell
Plan on at least $100/day when Google is active, $50/day when Facebook and Instagram are active, or $150/day when both are running at those minimums. We may start with the fastest ready channel instead of forcing both live on the same day.
Two ways to start
Choose the plan that fits the business you already have.
Choose Paid Ads when your website, phone coverage, reviews, and follow-up already turn good inquiries into estimates. Choose Paid Ads + Foundations when those parts also need work.
The first seven live days
No real lead in seven live days? We refund the $695 fee.
The seven-day clock starts when your ads are live and receiving paid traffic—not while we are still building or waiting for access.
A real commercial paving lead means an authorized buyer in the agreed service area asks about an accepted commercial service and provides usable contact and property information.
Clicks, spam, residential driveway requests, wrong-area inquiries, and work you told us not to advertise do not count.
If no qualifying request arrives during the next seven live days, we refund the first $695 management fee.
Ad spend and setup are separate. You will see the complete terms before you buy.
Questions before you choose.
Does $695 include the ad budget?
No. You pay Google and Facebook/Instagram directly. Plan on $50 a day for Facebook/Instagram and $100 a day for Google when each channel is running.
Do Google and Facebook/Instagram both start on Day 1?
Not necessarily. We start with the account that is ready and best suited to the work you want, then add the second channel when it is ready.
Exactly when does the seven-day clock start?
When the ads are funded, approved, live, and receiving paid traffic—not when you pay or while we wait for passwords, billing, or approvals. We send you the date when the clock starts.
Who owns the ad accounts and history?
You do. Heaviside works through access you grant.
Is the combined plan month-to-month with the waiver?
Yes. The waived $995 setup is forgiven after three full $995 payments. If you use an eligible Foundations 30-day refund or the PPC 7-day promise, the setup is not collected. Otherwise, if you end the plan before the third full payment, the waived $995 setup becomes due after written notice. It does not create future monthly charges.
What happens above $5,000 in combined ad spend?
A higher management price starts only after you approve it in writing. Nothing changes automatically.
Start now, or talk it through first
Put the next commercial estimate request on the board.
If your website and follow-up already work, start with Paid Ads. If missed calls, reviews, the website, or estimate follow-up also need work, choose Paid Ads + Foundations.
See plans and startOr have Chris look at your market first.
Your call is with Chris
Chris Sloane
30 minutes on Google Meet to look at your market, the work you want, and which plan fits.
Want me to look at your market before you buy?
Bring your service area, the commercial jobs you want more of, any ads already running, how quickly your team answers, your crew capacity, and the ad budget you can sustain. Chris will tell you what he would launch first, whether the $695 or $995 plan fits, and say so if neither does.
Tell Chris what you want to sell more of and where you want the work. After you send the form, choose a 30-minute Google Meet time.
Tell Chris about your market first.
After you send the form, choose a 30-minute Google Meet time that works for you.