Western Pennsylvania paving company
- Cost per Google conversion: $129 → $32
- Conversion rate: 1.2% → 9.3%
January–March 2025 compared with May–August 2025.
Exclusively serving paving companies since 2021.
For commercial paving companies that want more of the right work
Which commercial paving jobs should your ads bring in?
We build the campaigns around that answer, then connect the ads to focused pages and tracked calls and forms.
Paid Ads is $695 a month for Google and Facebook/Instagram management up to $5,000 in combined monthly ad spend. You pay the ad budget separately, directly to the platforms.
The seven-day period starts once the ads are funded, approved, live, and receiving paid traffic.
If the first seven fully live days produce no qualifying in-area commercial request, the stated terms provide a refund of the first $695 management fee. Setup, ad spend, usage, tax and other direct costs are excluded.
Google + Facebook/Instagram · One flat fee · Your accounts and lead data stay yours
Show the buyer the commercial work they searched for.
A property manager looking for parking lot repairs needs to see that you handle that work. The ad should take them to a page about the service, with a clear way to call or request an estimate.
The form asks about the property and its location so your estimator has useful information when following up. Calls and forms are tracked, and your team tells us which leads fit the work you agreed to promote.
Campaign setup and management
How we set up your paving campaigns.
- 1
Name the work and the territory
Tell us which commercial services you want more of, which work you do not want, and how far your crews can profitably travel.
- 2
Send the buyer to the right page
We build Google and Facebook/Instagram campaigns around that work. Each ad leads to a focused page written for the service the buyer clicked.
- 3
Get the request to your estimator
Calls and forms reach the person responsible for answering and following up. Your team tells us which requests were right, wrong, out of area, unreachable, estimated, or sold so we can cut wasted spend.
Same-trade results
Results from paving accounts we manage.
Raleigh-area paving company
- Cost per conversion: $219 → $137
- Google-recorded conversions: 32 → 53
January–March 2025 compared with May–August 2025.
Michigan paving company
- Tracked leads increased 50%
- Cost per lead fell 40%
“Our average ticket went from $3,800 to over $12,000.”
More paving companies, in their own words
What the ad spend has produced
In the 90 days ending May 9, 2026, eight paving accounts averaged $62 in ad spend per Google-counted action, with account averages from $30 to $89.
Those accounts mixed residential and commercial work, and Google counted actions differently across accounts. These figures are history, not a promised cost per commercial lead.
One fee covers both paid channels
$695 a month manages both paid channels.
The $695 monthly management fee covers Google Search, Local Services Ads when available and eligible, Facebook and Instagram, focused campaign pages, call and form tracking, and ongoing improvement for up to $5,000 in combined monthly media spend. You pay Google and Meta directly at cost.
- The same management fee regardless of lead count
- Google and Facebook/Instagram management included
- Ad spend paid directly to the platforms at cost
- Your company keeps the revenue from the jobs you sell
Plan on at least $100/day when Google is active, $50/day when Facebook and Instagram are active, or $150/day when both are running at those minimums. We may launch the ready channel first and add the second once its account and approvals are in place.
Two ways to start
Choose the plan that fits the business you already have.
Choose Paid Ads when your website, phone coverage, reviews, and follow-up already turn good leads into estimates. Choose Paid Ads + Foundations when those parts also need work.
The first seven live days
No real lead in seven live days? We refund the $695 fee.
The seven-day clock starts once your ads are funded, approved, live, and receiving paid traffic. Setup and access delays come before that period.
A real commercial paving lead means an authorized buyer in the agreed service area asks about an accepted commercial service and provides usable contact and property information.
Clicks, spam, residential driveway requests, out-of-area leads, and work you told us not to advertise do not count.
If no qualifying request arrives during the next seven live days, we refund the first $695 management fee.
Ad spend and setup are separate. You will see the complete terms before you buy.
Questions before you choose.
Does $695 include the ad budget?
No. You pay Google and Facebook/Instagram directly. Plan on $50 a day for Facebook/Instagram and $100 a day for Google when each channel is running.
Do Google and Facebook/Instagram both start on Day 1?
Not necessarily. We start with the account that is ready and best suited to the work you want, then add the second channel when it is ready.
Exactly when does the seven-day clock start?
When the ads are funded, approved, live, and receiving paid traffic—not when you pay or while we wait for passwords, billing, or approvals. We send you the date when the clock starts.
Who owns the ad accounts and history?
You do. Heaviside works through access you grant.
Is Paid Ads month-to-month with the setup waiver?
Yes. Paid Ads remains month-to-month; this is not a three-month commitment. The waived $495 setup is permanently forgiven after three full, unrefunded $695 payments. If you cancel before then, exactly $495 becomes due only after written notice. A valid 7-day failed-assurance exit means it is not collected. You may instead pay the $495 setup today, making today’s total $1,190. Neither choice creates future monthly charges after cancellation.
Is the combined plan month-to-month with the waiver?
Yes. The combined plan remains month-to-month; this is not a three-month commitment. The waived $995 setup is permanently forgiven after three full, unrefunded $995 payments. If you cancel before then, exactly $995 becomes due only after written notice. A valid 7-day failed-assurance exit or eligible Foundations 30-day exit means it is not collected. It does not create future monthly charges.
Start now, or talk it through first
Choose the work you want help with.
If your website and follow-up already work, start with Paid Ads. If missed calls, reviews, the website, or estimate follow-up also need work, choose Paid Ads + Foundations.
See plans and startOr have Chris look at your market first.
Your call is with Chris
Chris Sloane
30 minutes on Google Meet to look at your market, the work you want, and which plan fits.
Want me to look at your market before you buy?
We will look at your service area and the commercial jobs you want to advertise. Bring details of any current campaigns and the ad budget you have in mind. Chris will discuss what to launch first and whether Paid Ads or Paid Ads + Foundations fits.
Tell Chris what you want to sell more of and where you want the work. After you send the form, choose a 30-minute Google Meet time.
Tell Chris about your market first.
After you send the form, choose a 30-minute Google Meet time that works for you.