Paving Marketers Case Study
UA Maintenance Grew Click-to-call from Google 388%
Pavement Maintenance · Rochester, NY
Click-to-call from Google8 → 39
Website Sessions308 → 566
Organic Clicks97 → 173
Local SEOGoogle Business ProfileSEO
The Challenge
UA Maintenance needed more local demand coming from search and Google Business Profile.
Industry
Pavement Maintenance
Location
Rochester, NY
Services
Local SEOGoogle Business ProfileSEO
What we worked on
Paving Marketers focused on the local search surfaces that move prospects from searching to contacting the business.
What we measured
Click-to-call from Google, GA4 sessions, and Search Console clicks were compared against the full previous quarter.
Reporting window
March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.
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