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Paving Marketers Case Study

Summit Asphalt Grew Organic Clicks 54%

Asphalt Paving · Sandy, UT

Organic Clicks296 → 456
Website Sessions1,326 → 1,557
SEOWebsite Optimization

The Challenge

Summit needed more qualified search traffic without depending only on paid demand.

Industry

Asphalt Paving

Location

Sandy, UT

Services

SEOWebsite Optimization

What we worked on

Paving Marketers focused on organic visibility and service-area relevance.

What we measured

Search Console clicks and GA4 sessions were compared against the full previous quarter.

Reporting window

March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.

Earlier results

2023

January to July 2023, each line with its own months

  • Google Business Profile views went from about 84 to 992 (March–July 2022 against March–July 2023).
  • Google Business Profile interactions went from about 7 to 70 over the same months.
  • Average map rank for “asphalt contractor” went from 20.89 to 13.66 between 18 January and 18 July 2023. Around Sandy and South Jordan it ranked in the top five.
  • 65 leads in April–June 2023, counted in WhatConverts (unique and repeat).
Google Business Profile views, Mar–Jul 2023 vs Mar–Jul 2022: 992, +1,081%
Google Business Profile interactions, Mar–Jul 2023 vs Mar–Jul 2022: 70, +900%
Map rank for “asphalt contractor”, 18 Jan 2023: 20.89 average
Map rank for “asphalt contractor”, 18 Jul 2023: 13.66 average
WhatConverts leads, Apr–Jun 2023: 65 (unique and repeat)

Want to see what this means in your market?

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Summit Asphalt Grew Organic Clicks 54% | Paving Marketers Case Study