Paving Marketers Case Study
Paving Marketers Helped Summit Asphalt Get More Leads
Asphalt & Paving · Ohio
The Challenge
Client needed improved online visibility and lead generation in the competitive asphalt & paving market in Ohio.
Timeline
Completed 2025
Industry
Asphalt & Paving
Location
Ohio
Google Business Profile
Summit Asphalt's Ascension to Local Prominence with Paving Marketers
Once absent from the local map rankings, Summit Asphalt has now magnified its presence dramatically under our expert guidance at Paving Marketers. Through our meticulously crafted strategies, Summit Asphalt now boasts a robust geographic core, ranking within the top 5 in a 10-mile radius. Explore with us the transformative measures that led to this triumph for Summit Asphalt in the local sphere.
Cost Per Lead
Average cost per lead: $69
The CPL or Cost Per Lead is calculated by taking your total spend with Paving Marketers, then dividing that by your leads for that period. Maintaining a low average CPL is our goal. A low CPL means we have in context provided a ton of leads at a below average cost.
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