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Paving Marketers Case Study

Paving Marketers Helped Premium Sealing & Masonry Get More Leads.

Sealing & Masonry

Cost Per Lead$39.23
Google Business Interactions+52.4%
Google Ads Leads60
Google AdsSEOGoogle Business Profile

Results period

2023

Industry

Sealing & Masonry

Services

Google AdsSEOGoogle Business Profile

Google Ads

We launched in the beginning of April 2023 and were able to get this client 60 leads over this time period. We make sure the fundamentals of your campaign are ready to drive leads. We have keyword research down to a science in the paving industry and understand what it takes to get you leads. Through custom bid strategies, using only the latest updates in machine learning, we ensure our ads are in front of people looking for service now.

Google Ads: 60 conversions, Apr 1–Aug 1, 2023

SEO

Sustained Momentum for Premium Sealing and Masonry with Paving Marketers

Upon our collaboration, Premium Sealing and Masonry witnessed a substantial boost in impressions. This initial surge wasn't short-lived; we've strategically channeled this momentum to achieve consistent, heightened visibility on the search console. With Paving Marketers' expertise, Premium Sealing and Masonry now ranks prominently and garners clicks for pivotal industry-specific keywords.

Search Console clicks and impressions
Search Console clicks and impressions, last 3 months vs previous 3 months

Google Business Profile

Premium Sealing and Masonry's Digital Engagement Leap with Paving Marketers

When compared to the same period last year, Premium Sealing and Masonry has experienced a significant 52.4% surge in business interactions on their Google Business Profile. This growth, a testament to Paving Marketers' expert strategies and dedication, highlights our unwavering focus on driving digital prominence and enhancing customer engagement for our clients.

Business Profile interactions, Mar–Jul 2023 vs Mar–Jul 2022
Map rank grid for "paving company", 5 Jul 2023
Map rank grid for "driveway paving", 8 May to 5 Jul 2023

Cost Per Lead

Average cost per lead: $39.23

The CPL or Cost Per Lead is calculated by adding your total ads spend plus your package with Paving Marketers (i.e., total spend altogether), then dividing that by your leads for that period. Maintaining a low average CPL is our goal. A low CPL means we have in context provided a ton of leads at a below average cost.

Leads

Leads, May–Jul 2023

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