Paving Marketers Case Study
Paved Assets Grew GBP Calls 61%
Asphalt Paving · Local Service Area
GBP Calls31 → 50
Organic Clicks174 → 234
Website Sessions1,625 → 2,012
SEOGoogle Business ProfileWebsite Optimization
The Challenge
Paved Assets needed stronger local search activity and more searchers reaching the website.
Industry
Asphalt Paving
Location
Local Service Area
Services
SEOGoogle Business ProfileWebsite Optimization
What we worked on
Paving Marketers focused on GBP engagement, organic search, and the website path after the click.
What we measured
GBP, GSC, and GA4 were compared against the full previous quarter.
Reporting window
March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.
Channel results do not establish how many estimates became jobs or how much revenue followed.
“We’ve been very happy with the recent blog posts, and it’s exciting to see organic leads coming through. Most of the leads have been high quality, and we’ve just been really busy lately.”
P
Paved Assets Team
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