Summer 2026
June 3–September 2, 2026 compared with March 3–June 2, 2026
- Website sessions: 2,010 → 3,280 (+63%).
Paving Marketers Case Study
Paved Assets: Click-to-call from Google Rose From 31 to 50
Asphalt Paving · Raleigh, NC
Click-to-call from Google31 → 50
Organic Clicks174 → 234
Website Sessions1,625 → 2,012
SEOGoogle Business ProfileWebsite Optimization
The Challenge
Over winter 2025–26, the call button on Paved Assets’ Google listing was tapped 31 times.
Industry
Asphalt Paving
Location
Raleigh, NC
Services
SEOGoogle Business ProfileWebsite Optimization
From March 3 to June 2, 2026, it was tapped 50 times. Organic clicks from Google went from 174 to 234 over the same two quarters, and website sessions from 1,625 to 2,012. In September 2026 David Jackson told our team he had more work than he could handle.
What we worked on
Paving Marketers focused on GBP engagement, organic search, and the website path after the click.
What we measured
Google Business Profile, Search Console and Google Analytics, spring 2026 against the winter before.
Reporting window
March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.
Results over time
2025
1 January–31 March 2025 compared with 27 May–27 August 2025
- Google Ads conversions went from 32 to 53, and cost per conversion from $219 to $137, down 37%.
- Google Ads clicks went from 496 to 1,015.
- Website sessions went from 1,266 to 1,665.
- Organic clicks from Google went from 172 to 203.
- Click-to-call from Google went from 8 to 18, comparing the month to late January 2025 with the month to 28 August 2025.
“We’ve been very happy with the recent blog posts, and it’s exciting to see organic leads coming through. Most of the leads have been high quality, and we’ve just been really busy lately.”
P
Paved Assets
Client comment, 2025
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