Paving Marketers Case Study

JR Paving Grew GBP Calls 267%

Asphalt Paving · Local Service Area

GBP Calls18 → 66
GBP Web Clicks89 → 248
Organic Clicks156 → 341
Local SEOGoogle Business ProfileSEO

The Challenge

JR Paving needed more search demand turning into estimate opportunities.

Industry

Asphalt Paving

Location

Local Service Area

Services

Local SEOGoogle Business ProfileSEO

What we worked on

Paving Marketers focused on the search surfaces that matter most for paving companies: GBP, organic search, and conversion paths.

What we measured

GBP and GSC performance were compared against the full previous quarter. Paid data exists, but the cleanest full-baseline story here is local and organic search.

Reporting window

March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.

Channel results do not establish how many estimates became jobs or how much revenue followed.

“The return on investment from our ads has been great, and we’re really pleased with the results your team has delivered. You’re keeping us very busy, and we definitely can’t complain about that!”
J

JR Paving & Construction

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