Paving Marketers Case Study
Paving Marketers Helped JR Paving and Construction Get More Leads.
Commercial Paving Contractor · Pennsylvania
The Challenge
JR Paving and Construction is a trusted paving contractor based in Western Pennsylvania and the Tri-State Area, specializing in asphalt paving, sealcoating, and general contracting. At the beginning of 2025, their campaigns and online presence were underperforming, generating only a handful of conversions at high costs. They partnered with Paving Marketers to optimize ad performance, improve website engagement, and strengthen their visibility in local search.
Industry
Commercial Paving Contractor
Location
Pennsylvania
Google Ads
A complete overhaul of paid campaigns delivered outstanding growth:
This transformation allowed JR Paving and Construction to generate high volumes of affordable, qualified leads.
- Conversions jumped from 8 to 290
- Cost per conversion dropped from $129 to $32
- Conversion rate improved from 1.2% to 9.3%
- Clicks increased from 548 to 3,008
Website Performance
With improved visibility and ad traffic, their website engagement also grew:
These numbers show that more potential customers are reaching and engaging with their online presence.
- Sessions increased from 7,712 to 9,515
- Page views rose from 12,262 to 14,704
- Active users climbed from 6,848 to 8,265
- New users grew from 6,819 to 8,203
Google Business Profile
Their Google Business Profile became a stronger driver of direct engagement:
This increase reflects a greater ability to connect with customers directly through local search.
- Call clicks improved from 8 to 42
- Website clicks grew from 35 to 118
- Search impressions rose from 340 to 1.1k
SEO
Local Map Visibility
Cost Per Lead
““The return on investment from our ads has been great, and we’re really pleased with the results your team has delivered. You’re keeping us very busy, and we definitely can’t complain about that!””
JR Paving & Construction
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