Summer 2026
June 3–September 2, 2026 compared with March 3–June 2, 2026
- Clicks to call from Google: 71 → 124 (+75%).
Paving Marketers Case Study
JR Paving: Click-to-call from Google Rose From 18 to 66
Asphalt Paving · Latrobe, PA
Click-to-call from Google18 → 66
GBP Web Clicks89 → 248
Organic Clicks156 → 341
Local SEOGoogle Business ProfileSEO
The Challenge
In 2023 Joni Seyko, JR Paving’s owner, wrote that they had been “really hesitant to change marketing companies.”
Industry
Asphalt Paving
Location
Latrobe, PA
Services
Local SEOGoogle Business ProfileSEO
They switched anyway. That was almost five years ago, and they’re still with us.
Year by year
2022 to 2023
JR Paving went from outside the map’s top 20 for “paving contractor” in February 2022 to an average rank of 3.57 in July 2023.
2023
Joni wrote: “We were really hesitant to change marketing companies but Paving Marketers has exceeded our expectations. We have been more busy than we’ve been in years, the calls are much better quality than we used to get, and they have been hard to keep up with!”
2025
The Google Ads account restarted in March after a pause, then brought 290 conversions from May 27 to August 27.
March 2026
They emailed to say they had recommended us to other businesses: “We recommended you … because we are so happy with your service.”
Spring 2026
The call button on their Google listing went from 18 taps to 66, March 3 to June 2, against the quarter before.
September 2026
They emailed that they had more estimates than their estimator could get to, and nine requests had come in the day before.
What we worked on
Paving Marketers focused on the search surfaces that matter most for paving companies: GBP, organic search, and conversion paths.
What we measured
Google Business Profile and Search Console, spring 2026 against the winter before.
Reporting window
March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.
Results over time
2025
1 January–31 March 2025 compared with 27 May–27 August 2025
- Google Ads restarted in March 2025. From 27 May to 27 August 2025 it brought 290 conversions at $32 each, with a 9.3% conversion rate.
- Website sessions went from 7,712 to 9,515.
- Click-to-call from Google went from 8 to 42, comparing the month to 23 January 2025 with the month to 28 August 2025.
- Map rank for “paving contractor” held at about 2 (2.07 on 22 January 2025, 1.96 on 24 August 2025), with an 84–88% map share.
The return on investment from our ads has been great, and we’re really pleased with the results your team has delivered. You’re keeping us very busy, and we definitely can’t complain about that!
2023
February 2022 to August 2023, each line with its own months
- On 11 February 2022 JR Paving was outside the top 20 across the whole map for “paving contractor”. By 20 July 2023 its average rank was 3.57, with a 57% map share.
- Google Business Profile interactions went from about 227 to 594 (March–July 2022 against March–July 2023).
- Google Ads: 202 conversions at $34 each, 1 January–1 August 2023.
- 380 leads in May–July 2023, counted in WhatConverts (unique and repeat).
We are so happy with Paving Marketers. We have so many leads. I wouldn’t change a thing with what they are doing!
YOU GUYS ROCK!!! We have so many estimates to do, the estimator can't get to all of them. We had NINE come in just yesterday!!!!
J
JR Paving and Construction
Email to our team, September 30, 2026
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