Paving Marketers Case Study

Paving Marketers Helped Install Brick Pavers LLC Get More Leads

Brick Paving · Michigan

Cost Per Lead$27.11
Google Maps Performance13-mile
Search Console Performance62.5% impressions, 62.5% clicks
Google Ads Leads50 leads (50% increase)

The Challenge

Client needed improved online visibility and lead generation in the competitive brick paving market in Michigan.

Timeline

Completed 2025

Industry

Brick Paving

Location

Michigan

Google Ads

Our professional ad managers took over this account and didn't waste any time getting to work. Within one month of management we took a very low performing Google ads account and increased leads by 50% and dropped the cost per lead by over 40%. Want to talk to more clients on a daily basis? We use the latest updates in machine learning to make sure your ads are at the top of the page when users are in need of service. With our custom keyword strategies you will never be short on leads!

SEO

Harnessing Growth for Install Brick Pavers with Paving Marketers

With a dedicated approach to refining both the website and Google Business Profile, Paving Marketers has propelled Install Brick Pavers to remarkable heights. When juxtaposed with the same period from the previous year, there's a striking 62.5% increase in performance.

Google Business Profile

Harnessing the strength of targeted strategies, Install Brick Pavers has achieved dominance in the local market as a leading "brick paving company". Our results are not confined to words: showcased within a 13-mile wide grid, the evidence of our supremacy is clear. With Paving Marketers by their side, Install Brick Pavers stands as the go-to authority in their industry.

Cost Per Lead

Average cost per lead: $27.11

The CPL or Cost Per Lead is calculated by adding your total ads spend plus your package with Paving Marketers (i.e., total spend altogether), then dividing that by your leads for that period. Maintaining a low average CPL is our goal. A low CPL means we have in context provided a ton of leads at a below average cost.

Ready to become the next Paving Marketers success story?

Schedule a strategy session to see how we can grow your paving business.

Free consultation • No obligation • Results guaranteed