Paving Marketers Case Study
Hickory Asphalt Paving Grew GBP Calls 148%
Asphalt Paving · Local Service Area
GBP Calls23 → 57
GBP Web Clicks73 → 149
Organic Clicks203 → 294
Local SEOGoogle Business ProfileSEO
The Challenge
Hickory needed more local search activity turning into calls and website visits.
Industry
Asphalt Paving
Location
Local Service Area
Services
Local SEOGoogle Business ProfileSEO
What we worked on
Paving Marketers focused on Google Business Profile and organic search as practical lead sources for paving demand.
What we measured
GBP and GSC activity were measured against the full previous quarter.
Reporting window
March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.
Channel results do not establish how many estimates became jobs or how much revenue followed.
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