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Paving Marketers Case Study

Boswell's Paving Grew Website Sessions 156%

Asphalt Paving · Meridian, ID

Website Sessions960 → 2,454
Organic Clicks100 → 160
SEOWebsite Optimization

The Challenge

Boswell's needed more searchers reaching the website and engaging with the business.

Industry

Asphalt Paving

Location

Meridian, ID

Services

SEOWebsite Optimization

What we worked on

Paving Marketers focused on search visibility and the website path after prospects clicked.

What we measured

GA4 sessions and Search Console clicks were compared against the full previous quarter.

Reporting window

March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.

Earlier results

2023

March to July 2023, each line with its own months

  • Google Business Profile interactions went from about 7 to 110 (March–July 2022 against March–July 2023).
  • 140 leads in April–June 2023, counted in WhatConverts (unique and repeat).
Google Business Profile interactions, Mar–Jul 2023 vs Mar–Jul 2022: 110, +1,471.4%
WhatConverts leads, Apr–Jun 2023: 140 (unique and repeat)
You guys have been great. I even recommended you to a cousin. I have had more leads this year and I am very happy with the results.
J

Jonathan

Boswell Paving, 2023

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