Paving Marketers Case Study

Paving Marketers Helped Black Diamond Paving, INC. Get More Leads

Paving & Sealing · Sacramento, CA

Cost Per Lead$87.94
Google Maps Performance12.83 to 3.22
Search Console Performance200% impressions, 200% clicks

The Challenge

Client needed improved online visibility and lead generation in the competitive paving & sealing market in Sacramento, CA.

Timeline

Completed 2025

Industry

Paving & Sealing

Location

Sacramento, CA

SEO

Amplifying Online Visibility for Black Diamond with Paving Marketers

A comparative analysis of Black Diamond's Google Search Console data reveals significant improvements under our guidance. Impressions nearly doubled, demonstrating a substantial increase in how often their business appears in relevant search results. At Paving Marketers, we don't just drive visibility—we ensure it connects you with customers ready to hire.

Google Business Profile

Black Diamond Professional Paving & Sealing's GeoGrid Dominance with Paving Marketers

Through our tailored local SEO strategies, Black Diamond Professional Paving & Sealing experienced a dramatic improvement in their GeoGrid rankings. Their average rank improved from 12.83 to an impressive 3.22, achieving top-3 positioning across a broad 26-mile area. At Paving Marketers, we specialize in turning local search challenges into dominance. Ready to own your local market? Let's collaborate.

Cost Per Lead

Average cost per lead: $87.94

The CPL or Cost Per Lead is calculated by adding your total ads spend plus your package with Paving Marketers (i.e., total spend altogether), then dividing that by your leads for that period. Maintaining a low average CPL is our goal. A low CPL means we have in context provided a ton of leads at a below average cost.

We just started with Paving Marketers 2 months ago and as of now everything is going well. I look forward to seeing the progress in the next few months. So far so good.
M

Melissa Feathers

Black Diamond Professional Paving & Sealing

Ready to become the next Paving Marketers success story?

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