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Paving Marketers Case Study

A-Rock Asphalt: Click-to-call from Google Rose From About 14 to 101 in 2023

Asphalt Paving · South Jordan, UT

Organic Clicks184 → 257
GBP Web Clicks63 → 95
GBP Views1,259 → 2,140
SEOGoogle Business Profile

The Challenge

Doug Husbands had a local company getting him calls. Then, in his words, “I’d kind of stalled out.”

Industry

Asphalt Paving

Location

South Jordan, UT

Services

SEOGoogle Business Profile

He wanted someone who specialized in asphalt paving work, and he started with us in 2022. In 2023, the call button on A-Rock’s Google listing was tapped 101 times from March to July, up from about 14 in the same months of 2022. In December 2025, Doug told our team 2025 was his best year.

What we worked on

Paving Marketers kept the focus on organic clicks, GBP engagement, and the search paths that lead to estimate requests.

What we measured

Search Console and GBP engagement were compared against the full previous quarter.

Reporting window

March 3-June 2, 2026 compared with December 3, 2025-March 2, 2026.

Earlier results

2023

March to July 2023, each line with its own months

  • Click-to-call from Google went from about 14 to 101 (March–July 2022 against March–July 2023).
  • Google Business Profile interactions went from about 294 to 498 over the same months.
  • 322 leads in May–July 2023, counted in WhatConverts (unique and repeat).
Google Business Profile calls, Mar–Jul 2023 vs Mar–Jul 2022: 101, +621.4%
Google Business Profile interactions, Mar–Jul 2023 vs Mar–Jul 2022: 498, +69.4%
WhatConverts leads, May–Jul 2023: 322 (unique and repeat)

Doug Husbands, A-Rock Asphalt

“I'd kind of stalled out.”
“People call me. I don't have to bug people.”
“My leads have improved. There's more of them.”
Watch Doug's full testimonial
Since working with Paving Marketers, our average ticket per job has gone from about $3,800 to over $12,000. We're thrilled with that growth and excited to keep building on it.
D

Doug Husbands

Owner, A-Rock Asphalt, February 2026

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