Paving Marketers Helped A-Rock Get More Leads
Asphalt & Paving • Salt Lake City, UT
A-Rock Asphalt Services
“Since working with Paving Marketers, our average ticket per job has gone from about $3,800 to over $12,000. We're thrilled with that growth and excited to keep building on it.”
— Doug Husbands, Owner, A-Rock Asphalt
Cost Per Lead: $17.98
The CPL or Cost Per Lead is calculated by adding your total ads spend plus your package with Paving Marketers (i.e., total spend altogether), then dividing that by your leads for that period. Maintaining a low average CPL is our goal. A low CPL means we have in context provided a ton of leads at a below average cost.
Google Maps Performance
621% Increase
69% Interaction Increase
For A-Rock Asphalt Services, the past year marked a transformative journey in their digital presence. They witnessed a staggering 621% surge in calls, while their overall interactions on Google Business amplified by 69%.
Search Console Performance
200% Impression Increase
400% Click Increase
A side-by-side evaluation of the last six months versus the preceding six tells a compelling story for A-Rock Asphalt Services. Impressions nearly doubled, while click-throughs to their website soared, multiplying fourfold.
Google Ads Performance
39 Leads Generated
550% Lead Increase
Want leads at an affordable price? Take advantage of our Google ads strategy tailored to the paving industry. Our custom efforts helped A-Rock asphalt generate 39 new leads and we can do the same for you! Since restructuring A-Rock's Google ads account, we have increased leads by 550%.