Paving Marketers Service Agreement

Paving Marketers Service Agreement

Version v2026.11.08

1. Who this agreement is between

• Agency: Heaviside Group LLC, an Ohio limited liability company, doing business as Paving Marketers (pavingmarketers.com).
• Client: [your company], signed for by [signer], [title] ([email]).
• Start date: [your first payment date]. First payment date: [your first payment date].

2. What you're buying

Plan: [your plan]. Business locations covered: [number] ([your locations]).

A business location is a separate place you operate from. A city, service area or ad market on its own isn't a location.

Included services (each one is described in full in the Service Schedule named):

• [The services in your plan, from the plan table on the pricing page]

Strategy calls: [as your plan includes]

Referral credit: for each customer you refer who becomes an active, paying Paving Marketers client, you get $150 a month off your bill after that client's first paid month, for as long as that client keeps paying, up to $495 a month in total.

Anything not listed here isn't included. You can add a service from the menu in writing at any time; it starts on your next billing date.

3. Price

Your two setup options:

• Three-month agreement (setup waived). We don't charge the setup fee. Once you've made three full monthly payments, it's forgiven for good. If you end this agreement before then, the waived setup fee becomes due once, with no interest or extra fees. It isn't due if you leave because we missed a guarantee (Section 5), or after a Foundations money-back request.
• Month-to-month (setup paid now). You pay the setup fee today and can end the agreement on 30 days' notice at any time.

You pay these separately, as used:

• Ad spend, paid by you directly to Google, Meta and the other ad platforms, in accounts you own.
• AI, phone and SMS usage (AI receptionist minutes, calls, texts, phone and tracking numbers, call recording, email sending), paid from a prepaid usage wallet in your Revenue Commander account, reloaded automatically from your card on file, at the prices in the Usage Rate Card.
• Cold-email sending costs where cold outreach is included: domains, your share of the sending servers, and contact data, at our cost.
• Direct-mail print and postage where direct mail is included: at the per-piece price we quote for each drop. You approve every drop, and its price, before it's ordered.
• Ad spend over $50,000 a month (Elite): 7.5% of the platform-reported spend above $50,000, billed on the next billing date.

4. When things go live

From the day your access and approvals are complete, we have ads, the Facebook funnel and the Google pages live within 7 days, and the full website within 21 days. These times cover our own work. Checks that Google, Meta, phone carriers and other providers run are never part of them: a channel waiting on one goes live as soon as the check clears, and its clock starts then. Delays on your side move these dates and void any guarantee they affect; they never pause billing.

5. Our guarantees

• [The guarantees in your plan, set out in full in the Guarantee Terms]

Each refund is that part's list price, and all refunds for a month are capped at the monthly fee you paid for that month. A delay on your side voids the affected guarantee; it never pauses or delays billing. If we miss a guarantee you can leave straight away, with no notice period, no final month and no setup fee owed. Exact terms: Guarantee Terms.

There are no other guarantees of leads, rankings, sales or results.

6. Billing and leaving

• We bill from the start date, whatever the state of setup. Fees are earned when charged and aren't refundable except under Section 5.
• Late payments: 1.5% a month interest, a $50 late fee and a $35 failed-payment fee.
• Either of us can end this agreement with 30 days' written notice before the next billing date, sent through the channel we name for notices. You pay the final full month; there's no proration.
• Your website on exit: if you leave fully paid, we give you a free copy of your site to host anywhere. The ad landing pages, funnels, Revenue Commander and our systems stay ours and come down at the end of service. After a refund exit, the site comes down and no copy is owed.
• Your own logo, photos, customer data and accounts in your name are always returned within 5 business days of asking, paid up or not.
• If you go quiet for 30 days after a required request, three contact attempts and a 7-day final notice, we can move your account to the $97-a-month Revenue Commander plan until you come back.

7. Key legal points (in full in the Master Services Agreement)

• No guarantees beyond the guarantees in Section 5.
• Liability cap: the lesser of the fees you paid in the 30 days before the claim or 20% of all fees paid; no lost-profit or ad-spend damages; claims within 12 months.
• Chargebacks: tell us first and let us fix billing errors. An improper chargeback costs the greater of $1,000 or 15% of the amount (the lesser of $1,000 or twice the amount if under $500), plus fees and costs.
• Ownership: you own your accounts, data and materials; we own our systems, templates and the work we build and host, licensed to you while you're paid up.
• Confidentiality and non-solicitation for 2 years after the agreement ends.
• Honest reviews are always allowed; knowingly false statements of fact aren't.
• Ohio law; courts in Clermont or Hamilton County, Ohio; no jury trial.
• Electronic signature is binding.
• Changes: a new version of any incorporated document applies to you only after we give you written notice and you accept it. Usage rates are the exception: they follow provider prices and AI models, which change often, so we may update the Usage Rate Card at any time without amending this agreement; a new rate applies to usage after it is published.

8. Documents that are part of this agreement

This agreement includes the following documents, as if written out here. Each one is named by exact version, linked here with a PDF copy to download, and fingerprinted (SHA-256) in the signed record:

Only these versions apply, except that the Usage Rate Card may be updated at its link under Section 7. If this agreement and an incorporated document conflict, this agreement controls, except that the one-line summaries in Section 7 are summaries and the full terms in the Master Services Agreement govern those points. Sales calls, web pages, emails and messages don't change this agreement.

☐ I have read and agree to the documents listed above.

9. Signature

One signature accepts this whole agreement, including every incorporated document. No initials are needed.

CLIENT

• Name: [signer]
• Company: [your company]
• Title: [title]
• Date:
• Signature:

AGENCY (Heaviside Group LLC, d/b/a Paving Marketers)

• Name:
• Title:
• Date:
• Signature:

10. Card authorization

I authorize Heaviside Group LLC, d/b/a Paving Marketers, through its payment processor, to charge the card or account on file for:

• [amount charged at checkout] today ([first month and any setup]);
• [your monthly fee] each month from [your first payment date];
• usage, sending costs, direct-mail print and postage and the over-$50,000 spend fee, as billed under Section 3;
• any waived setup fee that becomes due under Section 3;
• $97 a month instead of the monthly fee if my account moves to the Revenue Commander plan under Section 6.

I'll contact Paving Marketers and allow time to fix any billing problem before disputing a charge.

Cardholder:

Cardholder Signature: Date: