Master Service Agreement

PAVING MARKETERS 

MASTER SERVICES AGREEMENT

This Master Services Agreement (the “Agreement”) shall govern the provision of services to the undersigned client (the “Client”) by Heaviside Group LLC (“Agency”), DBA Paving Marketers. Additional terms, such as the services and deliverables provided hereunder, the schedule for the delivery thereof, and the amount of fees payable, therefore, are set forth on the appropriate Schedule of Work (the “SOW”), which is hereby incorporated herein by this reference and Agency may, from time to time, amend. In the event of any conflict between the terms of any SOW and this Agreement, the terms of the Agreement shall control.

1. ADDITIONAL SERVICES, PROJECT CHANGES

Any services outside the scope of the SOW or changes to previously approved work requested by the Client shall be the subject of an additional SOW or Change of Scope to be approved in writing by both parties. Each additional SOW or Change of Scope is hereby incorporated herein by this reference.

2. EXPENSES

Client will be notified in advance for pre-approval of any additional expenses over those set forth on the SOW. At Agency’s discretion, Client shall either pay such fees directly to the third-party vendor or reimburse Agency therefore upon presentation of applicable invoices. Agency shall maintain records of expenses.

3. TIME OF PAYMENT AND LATE-PAYMENT CHARGES

The Client shall pay Agency for the work performed hereunder as set forth on the applicable SOW. In no event will any payment under this Agreement be contingent on receipt of any monies or other compensation by the Client. For the avoidance of doubt, fees or commissions payable to Agency for media planning and buying services are in addition to, and not inclusive of, Agency’s fees for other services which may be listed in the SOW, such as design, branding, hosting, and content distribution and syndication. Delays resulting from the action or inaction of Client may result in an adjustment in fees by Agency, subject to Client approval. Each invoice hereunder is due and payable within 15 days after its invoice date. All rights of the Client herein are conditioned on Agency’s receipt of full payment. 

In addition, Agency may suspend performance of services and withhold delivery of materials until payment in full of all amounts due – including taking the Client website offline. Agency shall not be liable for any damages, losses or liabilities that may arise out of Agency’s suspension of performance and/or withholding of materials due to Client’s non-payment. 

Late payments may accrue interest at the rate of 1.5% per month. Agency shall be entitled to all of its costs of collection of amounts outstanding hereunder, including without limitation, the fees of its attorneys.

Client agrees to mediate service delivery disputes with the Agency and establish an updated agreement with a SOW. Agency will contest chargeback fraud in all cases where Agency has followed SOW terms and will pursue attorney and all other applicable fees in addition to the fraudulent chargeback amount plus interest.

4. CLIENT REPRESENTATIVE

In order to avoid miscommunication, the Client shall appoint a sole representative with full authority to provide or maintain any necessary information and approvals that may be required by Agency (the “Client Representative”). Unless the Client notifies Agency otherwise, Agency shall assume the Client Representative is the person with whom Agency corresponds. The Client Representative shall be responsible for timely coordination and review of the Agency’s services and notifying Agency of Client instructions, change orders and approvals. The signature or e-mail approval of the Client Representative shall be final and binding on Client. If after the Client Representative has approved a design, the Client or any authorized person alters the scope of work or requires additional services, the Client shall pay all fees and expenses arising from such changes and additional services as set forth in section 1 above.

5. OBLIGATIONS AND MATERIALS

The Agency’s ability to perform its obligations under this Agreement may be dependent on the Client fulfilling its obligations. The Agency shall not be liable for any costs, charges or losses sustained by the Client arising directly from any failure of the Client to fulfill its obligations under this Agreement.

Client’s failure to fulfill obligations such as providing access to necessary systems, accounts, platforms, or any other relevant material shall not delay billing on subscription plans, and the Agency shall continue to perform work at its sole discretion.

Client’s failure to respond to Agency communications shall not delay billing on subscription plans, and the Agency shall continue to perform work at its sole discretion.

All copy provided by the Client shall be in electronic format such as email or a Microsoft Word document. Where photographs, illustrations or other visual materials are provided by the Client, they shall be of professional quality and in a form suitable for reproduction without further preparation or alteration. The Client shall pay all fees and expenses required to bring nonconforming materials up to such standards.

The Client warrants that all assets, concepts, materials, specifications, information and instructions provided by Client or its agents may be exploited pursuant to this Agreement and any applicable Statement of Work, including on the Internet, without violating any laws and without violating or infringing any rights of any third parties.

Client represents and warrants to Agency that:

(a) To the best of Client’s knowledge, use of the Client Content does not infringe the rights of any third party;

(b) Client shall comply with the terms and conditions of any licensing agreements which govern the use of Third Party Materials;

(c) Client will obtain all necessary and appropriate rights and licenses to grant license to Agency to use Third Party Materials.

Agency represents and warrants to Client that:

(a) Agency will provide the services identified in the Agreement in a professional and workmanlike manner;

(b) Agency shall secure all necessary rights, title, and interest in and to the final deliverables, including Agency Tools, sufficient for Agency to grant the intellectual property rights provided in this Agreement;

(c) To the best of Agency’s knowledge, the deliverables will not violate the rights of any third parties;

(d) If Client or third parties modify the deliverables or use the deliverables outside of the scope or purpose of this Agreement, all representations and warranties of Agency shall be void.

EXCEPT FOR THE EXPRESS REPRESENTATIONS AND WARRANTIES STATED IN THIS AGREEMENT, AGENCY MAKES NO WARRANTIES WHATSOEVER. AGENCY EXPLICITLY DISCLAIMS ANY OTHER WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE OR COMPLIANCE WITH LAWS OR GOVERNMENT RULES OR REGULATIONS APPLICABLE TO THE PROJECT.

6. APPROVAL OF WORK

Work shall not commence until the initial payment has been received at the Agency’s sole discretion. Within two business days following receipt of any deliverables, the Client will provide Agency with either (a) written approval and acceptance of such deliverable (which will not be unreasonably withheld), or (b) a written list of reasonable modification guidelines that will bring the deliverables into compliance with the SOW. Each deliverable hereunder will be deemed accepted by the Client if, within two business days of its delivery to the Client, the Agency does not receive the foregoing written notice.

The Client’s written approval of any deliverables, materials, plans or other Work created or produced by the Agency in the course of the provision of the Services, or any cost estimate, will constitute the Agency’s authority to purchase, publish, and make contracts for talent, space, time and other facilities and otherwise to do any other act or thing which the Agency considers it reasonable to do in order to carry out its obligations under this Agreement or any Statement of Work.

The Agency will not be obliged to commit to any expenditure on behalf of the Client without first receiving written confirmation of the Client’s instructions and the Agency will not be responsible for the consequences of any delay on the part of the Client in providing such written confirmation.

7. SUPPLIERS

Unless otherwise stated in this Agreement or agreed by the parties in writing, the Agency’s contracts with suppliers in respect of the Services shall be made in accordance with suppliers’ standard terms or such other terms as the Agency is able to negotiate with the relevant supplier.

The Agency shall act as principal in all such contracts, but all rights and liabilities as between the Client and the Agency shall correspond to those between the Agency and the various suppliers under such conditions, including in particular any service levels and any rights of amendment, omission and cancellation. The Agency shall use reasonable efforts to procure best commercial terms for the Client, and on the Client’s written request the Agency shall supply the Client with the relevant terms and conditions.

Notwithstanding the above, unless the parties agree to different arrangements in writing, the Agency shall negotiate with any talent or celebrities (if applicable) on behalf of the Client, but the Client shall contract with such suppliers directly in order to derive maximum benefit from the relationship.

8. LEGAL CLEARANCES

The Client is responsible for obtaining all legal clearances required for the performance of services hereunder. The Client shall indemnify, defend (at its own cost and expense) and hold Agency and its officers, employees and agents harmless from and against any and all claims, suits, demands, damages, losses and expenses arising from any breach, misrepresentation or other act or omission of the Client.

9. INDEMNIFICATION AND LIABILITY

Client shall indemnify Agency from any and all damages, liabilities, costs, losses, expenses or attorney fees arising out of any claim, demand, or action by a third party arising out of any breach of Client’s responsibilities or obligations, representations or warranties under this Agreement. Agency shall promptly notify Client in writing of any third party claim or suit. Client shall have the right to fully control the defense and any settlement of such claim or suit.

In the case of a  third party lawsuit or proceeding based on a claim that deliverables breach the third party’s intellectual property rights, and it is determined that such infringement has occurred, Agency may at its own expense, replace any infringing content with non-infringing content.

Agency shall not be held responsible for delays or nonperformance caused by activities or factors beyond its reasonable control, including delays and nonperformance caused by viruses, denial of service attacks, other acts or omissions by third parties, Internet service providers, the Client or its contractors, strikes, lockouts, work slowdowns or stoppages, accidents, fires, acts of God, terrorism, failure by the Client to timely furnish information or approve or disapprove work, or faulty performance by the Client or others, including third-party contractors hired by Agency or by Client. Agency shall not be liable for any indirect, third-party, incidental, special, consequential, exemplary or punitive damages arising out of this Agreement.

THE SERVICES AND THE WORK PRODUCT OF AGENCY ARE SOLD “AS IS.” IN ALL CIRCUMSTANCES, THE MAXIMUM LIABILITY OF AGENCY, ITS DIRECTORS, OFFICERS, EMPLOYEES, DESIGN AGENTS AND AFFILIATES (“AGENCY PARTIES”), TO CLIENT FOR DAMAGES FOR ANY AND ALL CAUSES WHATSOEVER, AND CLIENT’S MAXIMUM REMEDY, REGARDLESS OF THE FORM OF ACTION, WHETHER IN CONTRACT, TORT OR OTHERWISE, SHALL BE LIMITED TO THE NET PROFIT OF AGENCY. THE NET PROFIT OF THE AGENCY IS THE LESSER OF 20% OF ACTUAL BILLINGS OR THE CALCULATED DIFFERENCE BETWEEN ACTUAL BILLINGS AND ACTUAL EXPENSES INCLUDING LABOR. IN NO EVENT SHALL AGENCY BE LIABLE FOR ANY LOST DATA OR CONTENT, LOST PROFITS, BUSINESS INTERRUPTION OR FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY OR PUNITIVE DAMAGES ARISING OUT OF OR RELATING TO THE MATERIALS OR THE SERVICES PROVIDED BY AGENCY, EVEN IF AGENCY HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, AND NOTWITHSTANDING THE FAILURE OF ESSENTIAL PURPOSE OF ANY LIMITED REMEDY.

10. CONFIDENTIAL INFORMATION; NON-SOLICITATION

Confidential information is that which relates to the Client’s or Agency’s research, development, trade secrets or business affairs and includes, in the case of Agency’s confidential information, concepts presented to, but not selected by, the Client; it does not include information that is generally known or easily ascertainable by third parties. Agency and the Client shall mutually respect and maintain each other’s confidential information and shall use it only to perform their respective obligations hereunder. For the avoidance of doubt, confidential information does not include information which is public knowledge, was in the recipient’s possession before receipt or is independently developed by the recipient. Neither party shall solicit the other’s employees, independent contractors or consultants or engage them in any work independent the parties’ relationship under this Agreement during the term of the Agreement and for two years thereafter.

11. RIGHTS, OWNERSHIP AND USAGE

Subject to Agency’s receiving full payment under this Agreement, Agency assigns to the Client, without representation or warranty, all rights, title and interest Agency may have in any work specifically created by Agency for the Client pursuant to this Agreement, except that:

(a) Agency may use and distribute such work as part of its portfolio for promotional purposes;

(b) Agency shall own and retain all rights to any and all concepts, ideas, designs, proposals and other work and materials (collectively, “Work”) which have been presented to the Client but not included in the final work product;

(c) Agency shall own and retain all rights to any technology, technical documentation, inventions, algorithms, software, architecture, logic, navigation, 3d modeling files, animation files and other source files for front-end deliverables, computer programs, source codes, game engines or other backend and background elements, files and features incorporated into or utilized by the Work (collectively, “Background Technology”). Unless the parties agree otherwise in a written and signed Statement of Work, Agency shall retain ownership of any and all Background Technology, including any and all associated intellectual property rights. Agency hereby grants to Client a nonexclusive, royalty-free, perpetual, irrevocable, worldwide license to use, reproduce, distribute, display and perform Agency’s Background Technology, in compiled machine readable object code form only, to the extent incorporated into deliverables provided hereunder strictly for the purposes and in the territories set out in the applicable Statement of Work. Use of Background Technology for any other project, on any other website or in any other medium shall be subject to additional fees and licenses which may be granted or withheld by Agency in its sole discretion; and

(d) If the Client desires to utilize any of the Work, whether accepted or rejected by the Client hereunder, for any marketing campaign, promotion, product, service, advertisement or any other purpose outside the scope of this Agreement, then the Client shall hire Agency to design, create, develop, market and otherwise implement such work. The Client may solicit or hire a third party to implement such Work if, and only if, Agency declines to do so and such third party is hired on terms in no way more beneficial than the terms first offered to Agency.

(e) Subject to the services provided hereunder, Agency shall retain all rights to any illustrations and other proprietary artwork, if any, listed in any SOW (each item, a “Design”), provided that Agency shall not, without Client’s prior written consent, use, license, sell or otherwise authorize the use of any Design for use in connection with the marketing or promotion of any consumer product, in any format or medium, electronic or otherwise, for a period of one year from date on which such Design is first published. Except as otherwise set forth in this Section 11, Agency grants Client the limited, exclusive, irrevocable right to use the Designs as set forth in any SOW.

12. RELATIONSHIP OF THE PARTIES

Agency is an independent contractor. Agency shall determine, in its sole discretion, the manner and means by which the Services are accomplished. No agency, partnership, joint venture, or employee-employer relationship is intended or created by this Agreement. Neither party is authorized to act as agent or bind the other party except as expressly stated in this Agreement. Agency and the work product or deliverables prepared by Agency shall not be deemed a work for hire as defined under Copyright Law. All rights granted to Client are contractual in nature and are expressly defined by this Agreement.

Agency shall be allowed to use third parties as independent contractors in connection with the services (“Design Agents”). Agency shall remain fully responsible for Design Agents’ compliance with this Agreement.

This Agreement does not create an exclusive relationship between the parties. Client is free to engage others to perform services of the same or similar nature to those provided by Agency, and Agency shall be entitled to offer and provide design services to others, solicit other clients and otherwise advertise the services offered by Agency.

13. HOSTING

In addition to all other services set forth herein, Agency may provide the Client with hosting services (“Agency hosting”) in accordance with the Hosting terms set forth in the SOW. In consideration for such hosting services, the Client shall pay Agency the Monthly Hosting Fee set forth in the SOW, if such a fee is indicated.

Upon termination (as defined in Section 14 below) the Client will have up to the termination date to transfer their hosted website to their own hosting (“Client hosting”). Agency will provide notice upon termination that Client must provide access to Client hosting promptly so that Agency can facilitate the website transfer. If Client fails to provide such access, the Client will be placed on a hosting-only plan and billed $50 per month for website hosting until the website is moved to Client-provided hosting. This hosting plan will bill on day 1 following the termination of the Agreement, and will recur monthly until cancelled. The amount due shall not be prorated upon cancellation.

If Client fails to pay the website hosting for any reason, the website may be removed from Agency hosting immediately, and the website files shall be transmitted electronically to the Client.

If Client requires Agency assistance to restore the website after it has been removed from Agency hosting, Client shall pay $500 fee prior to Agency providing assistance.

14. TERM AND TERMINATION

Either party may terminate this Agreement for any reason upon giving 30 days’ prior written notice to the other. This notice must be given by email to the Agency, or by letter mailed to an address determined solely by the Agency and available to the Client upon request. The termination date shall be 30 calendar days from the date of receipt of notice, with “day 1” to be the day after notice. 

Upon termination of this Agreement by Client without Agency’s fault or consent, Client shall pay Agency, in addition to all of the fees earned by Agency pursuant to the terms hereof, an early termination fee as specified on the SOW, plus any and all expenses and third-party costs reasonably incurred by Agency through the effective date of cancellation. At Agency’s election, Client’s delay of work under this Agreement for a cumulative period of more than 30 days without Agency’s fault or consent shall be considered a termination of this Agreement by Client within the meaning of the immediately preceding sentence. 

If Client desires to terminate this Agreement due to Agency’s fault, Client shall give Agency written notice detailing the nature of Agency’s fault and possible remedies, whereupon Agency shall have a reasonable period of time (but in no event less than 30 days) to cure such fault. Termination by Client without providing the foregoing notice and cure period shall be considered “termination without Agency’s fault” as described above.

15. GOVERNING LAW; JURISDICTION

This Agreement shall be interpreted and construed in accordance with the laws of the United States of America and the State of Ohio, without regard to any conflict of laws principles. Each party hereby irrevocably consents to the exclusive jurisdiction of the State and Federal courts sitting in Clermont County, Ohio, or Hamilton County, Ohio for the purpose of hearing and deciding any and all disputes, claims and controversies arising out of and relating to this Agreement. The prevailing party in any such action or proceeding shall be awarded all of the costs and fees incurred by it reasonably related thereto, including the fees of its attorneys.

16. GENERAL

Failure by either party to enforce any right or seek to remedy any breach under this Agreement shall not be construed as a waiver of such rights nor shall a waiver by either party of default in one or more instances be construed as constituting a continuing waiver or as a waiver of any other breach.

All notices under this Agreement shall be given in writing either by: (a) Fax or Email, with return confirmation of receipt; (b) Certified or Registered mail, with return receipt requested, accepted only at the address given by Agency to Client upon request. Notice will be effective when received, or in the case of email or fax, on confirmation of receipt.

Rights or obligations under this Agreement shall not be transferred, assigned or encumbered without the prior written consent of the other party.

Headings and numbering used in this Agreement are for convenience and reference only and shall not affect the scope, meaning, intent or interpretation of this Agreement, and shall not have any legal effect.

If any provision of this Agreement is held invalid or unenforceable, the remainder of this Agreement shall remain in full force and effect. Where possible the invalid or unenforceable provision shall be interpreted in such manner as to be effective and valid under applicable law.

Agency may, at any time, in our sole discretion, modify this Agreement with or without notification to the Client. Any such modification will be effective upon public posting. Client’s continued use of our Services and/or payment of invoices following any such modification constitute acceptance of these modifications.

This Agreement is the entire understanding of the parties and supersedes all prior understandings and documents relating to the subject matter of this Agreement. If any part of a SOW conflicts with the Agreement, the Agreement shall have priority.

17. ADDITIONAL TERMS

Agency and Client may agree to special, non-standard terms. If any such terms apply, they shall be detailed here and where they conflict with specific terms in the Agreement or in a related SOW, these additional terms shall supersede the standard language:

REVENUE COMMANDER – SOW

This Schedule of Work (the “SOW”) sets forth the services and deliverables, the schedule for the delivery thereof and the amount of fees payable for our Revenue Commander service (the “Service”).

 

1. DESCRIPTION

This Service is our “all-in-one” digital marketing toolkit, that all other services are built on. It is designed to be extremely valuable as its own service. This Service includes:

 

  • CRM
  • Website Hosting
  • Reputation Management
  • Email Marketing
  • Web Chat
  • 2 Way SMS
  • Call Tracking
  • Social Media Posting
  • Proposals, Estimates, and Invoicing
  • Sales Funnels
  • Forms
  • Messaging Automation
  • Calendar
  • Analytics and Reporting
  • …. And more!

 

2. DELIVERABLES

Sprint

After the monthly subscription is set up on the free trial, Agency will deploy a preconfigured “snapshot” that includes the following:

 

  • Multi-step review request workflow
  • Lead-form follow up workflow
  • Website hosting migration (if Client requires/approves)
  • Dynamic number pool and call tracking setup
  • …. Full snapshot included features are the sole discretion of the Agency

Schedule

Agency will deploy and configure the snapshot within two business days of subscription and completion of the intake form.

Fees

The cost for the sprint is $300. This fee is nonrefundable.

Monthly

All features are included in the monthly service.

 

  • Multi-step review request workflow
  • Lead-form follow up workflow
  • Website hosting migration (if Client requires/approves)
  • Dynamic number pool and call tracking setup
  • …. Full snapshot included features are the sole discretion of the Agency

 

In addition, WordPress-specific features will be included if the website is hosted in this Service:

  • Website security management
  • Website plugin and theme updates
  • Basic website content updates

 

When available, training content such as “Paving Marketers University” will be included with this plan.

Schedule

Service renews monthly on the billing date.

Fees

The cost for the Service is $97 per month. If Client is subscribed to a $595 plan or above, Service will be billed at $0.

GOOGLE MAPS – SOW

This Schedule of Work (the “SOW”) sets forth the services and deliverables, the schedule for the delivery thereof, and the amount of fees payable for our Google Maps service (the “Service”).

 

1. DESCRIPTION

Our Google Maps service enhances your business’s visibility on Google Maps. We ensure your Google Business Profile (GBP) is set up strategically, optimized with the right keywords, and actively managed to boost your local search rankings and attract more customers.

 

2. DELIVERABLES

Sprint (Existing GBP)

  • Comprehensive GBP audit.
  • Optimization of business information, descriptions, and categories.
  • Implementation of a reviews automation system.
  • Distribution of a press release for increased visibility.

Schedule

Completed within 5 business days of subscription and intake form completion.

Fees

The cost for the sprint is $395. This fee is nonrefundable.

Sprint (New GBP Creation)

  • Create and submit a new Google Business Profile
  • Assist with verification process.
  • Optimization of business information, descriptions, and categories.
  • Implementation of a reviews automation system.
  • Distribution of a press release for increased visibility.

Schedule

Completed within 7 business days of subscription and intake form completion. Verification may take longer.

Fees

The cost for the sprint is $995. This fee is nonrefundable.

Monthly

Base Package

    • Regular Google Posts publishing.
    • Creation of content focused on your local area (hyperlocal content).
    • Management of the Google Questions & Answers feature.
    • Proactive review management and responses.
    • “Driving Directions” optimization for increased foot traffic.
    • Continued press release distribution.
    • Image posting to update your visual presence.
    • Click-through rate (CTR) strategies to improve Google’s perception of your listing.
    • SEO strategy development and performance reporting.
    • Account management support.
  • Suitable for: locations in areas with moderate population and competitor density

Enhanced Package

  • Includes all deliverables from the Base Tier
  • More extensive location-specific keyword optimization.
  • In-depth citation building across relevant directories.
  • Increased frequency and strategic focus for Google Posts.
  • Suitable for: Locations in highly competitive areas or larger population centers.

Schedule

Service renews monthly on the billing date.

 

Fees

The cost for the Service is $595 per month for the Base Package, $795 per month for the Enhanced Package.

PPC ADS MANAGEMENT – SOW

This Schedule of Work (the “SOW”) sets forth the services and deliverables, the schedule for the delivery thereof, and the amount of fees payable for our Google Maps service (the “Service”).

 

1. DESCRIPTION

Our PPC Ads Management service helps you maximize the return on your advertising investment. We strategically design, implement, and manage effective PPC campaigns across various platforms (e.g., Google Ads, Yelp) to attract qualified leads and drive conversions.

2. DELIVERABLES

Sprint

  • Comprehensive analysis of your target audience and business goals.
  • Design and development of high-converting landing pages.
  • Setup of PPC campaigns across selected platforms.
  • Integration of reporting and analytics tools.

Schedule

Completed within 5 business days of subscription and intake form completion.

Fees

The cost for the sprint is $495. This fee is nonrefundable.

Monthly

Base Package

    • Account management and communication support.
    • Continuous optimization of keywords, bids, and ad copy.
    • Landing page updates and A/B testing for improved performance.
    • Regular PPC strategy review and adjustments based on results.
    • Troubleshooting of any campaign performance issues.
    • In-depth performance reporting and analysis.
  • Suitable for: monthly ad spend below $15,000

Enhanced Package

    • Includes all deliverables from the Base Tier
    • Increased account management time for larger PPC campaigns.
  • Suitable for: monthly ad spend above $15,000

Schedule

Service renews monthly on the billing date.

Fees

The cost for the Service is $695 per month for the Base Package, $995 per month for the Enhanced Package.

ORGANIC SEO – SOW

This Schedule of Work (the “SOW”) sets forth the services and deliverables, the schedule for the delivery thereof, and the amount of fees payable for our Organic SEO service (the “Service”).

 

1. DESCRIPTION

Our Organic SEO service aims to improve your website’s visibility and ranking on search engine results pages (SERPs) through strategic optimization techniques.  We focus on technical SEO foundations, content quality, keyword targeting, and ongoing tactics to help your website attract more organic traffic, leads, and sales.

2. DELIVERABLES

Sprint

  • SEO Starter: Technical SEO assessment of website structure, indexation, and search console errors.
  • Schema Implementation: Adding structured data markup (Schema) to improve how search engines understand your website content.
  • Rank Tracking Setup: Implementing tools to monitor your website’s search engine rankings for target keywords.
  • WQA (Website Quality Audit): Thorough evaluation of your website’s existing content, user experience, and alignment with SEO best practices.
  • WQA Analysis: In-depth review of WQA findings, identifying areas for improvement.
  • KR (Keyword Research): Identification of relevant, high-value keywords to target in your content and optimization efforts.
  • KR Analysis: Detailed review of keyword data, including search volume, competition, and strategic recommendations.
  • Content Workbook: Development of a plan for optimizing existing content and guidance for new content creation based on WQA and KR insights
  • SEO Strategy: Crafting a customized SEO strategy outlining specific tactics and timelines for improving your search engine rankings.

Schedule

Completed within 10 business days of subscription and intake form completion.

Fees

The cost for the sprint is $995. This fee is nonrefundable.

Monthly

Base Package

    • Account Management: Communication and reporting support by a dedicated account manager.
    • On-page Recommendations & Implementation: Suggestions and assistance in optimizing page titles, meta descriptions, headers, internal linking, and other on-site elements.
    • Service + City Pages: Development and optimization of localized pages showcasing your services in specific geographical areas.
    • SEO Content: Creation of relevant, high-quality blog posts, articles, or other content formats optimized for target keywords.
    • CTR Manipulation: Tactics to improve your listings’ click-through rate (CTR) in search results to signal relevance to search engines.
    • SEO Strategy & Reporting: Ongoing performance reporting and data analysis to refine and adapt your SEO strategy.
  • Suitable for: small-to-medium sized websites, locations in areas with moderate population and levels of keyword competitiveness.

Enhanced Package

  • Includes all deliverables from the Base Tier
  • Doubled quantity of on-page optimization recommendations and implementation.
  • Doubled creation of Service + City Pages targeting additional geographical areas.
  • Doubled production of monthly SEO content.
  • Suitable for: large websites, locations in highly competitive areas, larger population centers, or for targeting highly sought-after keywords.

Schedule

Service renews monthly on the billing date.

Fees

The cost for the Service is $595 per month for the Base Package, $895 per month for the Enhanced Package.

SOCIAL MEDIA MANAGEMENT – SOW

This Schedule of Work (the “SOW”) sets forth the services and deliverables, the schedule for the delivery thereof, and the amount of fees payable for our Organic SEO service (the “Service”).

 

1. DESCRIPTION

Our Social Media Management service helps build your brand presence, engage your audience, and drive leads across selected social media platforms. We create compelling content, curate relevant posts, and interact with followers/customers to cultivate an active social media community.

2. DELIVERABLES

Sprint

  • Social Media Audit: Review of existing social media accounts (if applicable).
  • Profile Setup & Optimization: Creation or enhancement of profiles on selected social media platforms (e.g., Facebook, Instagram, LinkedIn, Twitter, etc.).
  • Branding & Graphics: Development of consistent visual branding across profiles (cover images, profile pictures, etc.).
  • Strategic Planning: Consultation to establish social media goals and target audience demographics.

Schedule

Completed within 5 business days of subscription and intake form completion.

Fees

The cost for the sprint is $295. This fee is nonrefundable.

Monthly

Base Package

  • 3 Social Posts per Week: Creation of engaging text, image, or video posts designed to drive reach and interaction.
  • Community Management: Monitoring and responding to comments, messages, and mentions.
  • Hashtag Research: Selecting relevant hashtags to optimize post reach.

Enhanced Package

  • Includes all services from Tier 1
  • 5 Social Posts per Week: Increased posting frequency for greater social media presence.
  • Reputation Management: Monitoring online reviews and mentions related to your brand.
  • Basic Reporting: Monthly summary of key metrics (followers, engagement, reach).

Schedule

Service renews monthly on the billing date.

Fees

The cost for the Service is $295 per month for Basic, $495 per month for Enhanced.

LINKS – SOW

This Schedule of Work (the “SOW”) sets forth the services and deliverables for our Link Building service (the “Service”).

 

1. DESCRIPTION

The Link Building service focuses on acquiring high-quality backlinks to your website from relevant and authoritative sources. These backlinks serve as “votes of confidence” from other websites, signaling to search engines that your website is valuable and relevant, subsequently improving its ranking potential.

2. DELIVERABLES

Sprint

  • Website & Competitor Analysis: A review of your website’s existing backlink profile and an assessment of competitors’ link-building strategies.
  • Link Prospecting: Research to identify relevant, high-authority websites within your industry or niche where backlinks could be obtained.
  • Outreach: Personalized outreach to potential linking websites, presenting compelling reasons to feature a link to your client’s site.
  • Link Acquisition: Negotiation and facilitation of backlink placements across approved websites.
  • Reporting: A concise report detailing the links acquired, including metrics like the linking websites’ domain authority.

 

Schedule

Completed within 20  business days of payment and intake form completion.

Fees

The cost for the sprint is $295 per link, with a minimum purchase of 5 links. This fee is nonrefundable.

WEBSITE – SOW

This Schedule of Work (the “SOW”) sets forth the services and deliverables for our Website Build service (the “Service”).

 

1. DESCRIPTION

We offer two distinct website build options to cater to your business needs and budget. Choose between a high-performance template-based website for rapid deployment or a custom design for extensive personalization and unique functionality.

2. DELIVERABLES

Option 1: High-Performance Template Website

  • Consultation: Brief intake session to understand your business, branding, and content needs.
  • Template Implementation: Customization of our single, proven template designed for your industry.
  • Basic Customization: Adaptation of your brand colors, logo, fonts, and imagery for a cohesive look and feel.
  • Content Integration: Population of your existing content (text, images, videos) into the template structure.
  • Essential Pages: Setup of core pages (Home, About, Services, Contact, etc.)
  • SEO Optimization: Implementation of basic on-page SEO factors for search engine visibility.
  • Launch & Testing: Thorough testing across devices and browsers and launch of your website on your chosen domain.

 

Option 2: Custom Website

  • In-Depth Consultation: Comprehensive discussions to understand your website requirements, goals, and preferred aesthetics.
  • Design & Wireframing: Creation of website mockups or wireframes for structure, navigation, and visual concept. Client review and approval required.
  • Development: Coding and development of your custom website based on approved designs.
  • Content Integration: Population of your content into the newly designed structure.
  • Advanced Functionality (Optional): Development of specialized features (e.g, booking systems, ecommerce integrations) if client requires and specifies these during the consultation phase.
  • SEO Optimization: Implementation of on-page SEO, along with optional optimization for site speed and mobile responsiveness.
  • Testing & Refinement: Rigorous cross-browser and device testing. Adjustments based on client feedback (within previously agreed upon scope).
  • Launch: Launch of your custom website on your chosen domain.

Schedule

Option 1: Website build and delivery within 7 business days of payment and.

Option 2: Website build and delivery within 20-30 business days of payment. Client approval delays can extend this timeline.

 

Fees

The cost for Option 1 is $495, for Option 2 is $3,000.

BUNDLED SERVICE PLANS

 

We offer bundled service plans to provide streamlined digital marketing solutions and significant cost savings compared to purchasing services individually. Choose the plan that best aligns with your business goals and budget:

 

Starter ($995/month)

 

  • Maps: Boost local visibility on Google Maps (Basic Package).
  • Organic: Improve search engine rankings through strategic SEO (Basic Package).
  • Revenue Commander: Our all-in-one digital marketing toolkit.

Growth ($1995/month)

 

  • Maps: Optimize your Google Business Profile for local search success (Basic Package).
  • PPC: Drive targeted traffic with pay-per-click advertising campaigns (Basic Package).
  • Organic: Enhance website rankings through comprehensive SEO tactics (Basic Package).
  • Social: Grow your social media presence and engage with your audience (Basic Package).
  • Revenue Commander: Our all-in-one digital marketing toolkit.

Elite ($2995/month)

 

  • Maps: Gain a competitive edge in local search through our higher-level Maps optimization (Enhanced Package).
  • PPC: Reach more qualified leads with our enhanced PPC management (Enhanced Package).
  • Organic: Achieve higher search rankings with our top-level SEO strategy (Enhanced Package).
  • Social: Drive significant social media engagement and brand awareness (Enhanced Package).
  • Revenue Commander: Our all-in-one digital marketing toolkit.

 

GENERAL SOW TERMS

For all Services – the Sprint will be completed first. The Monthly billing will begin at that point.

 

For multiple Services, the Sprints will run in parallel. Agency may start Monthly billing for each Service at different times. In those cases, the first Monthly charge(s) will be prorated so that there is one monthly billing date for the Client.

 

“Unlimited” website updates is to be understood as no limits on reasonable requests, with reasonable defined at the discretion of the Agency.

 

Some law firms have started to target websites for ADA Compliance lawsuits. Therefore, Agency recommends the purchase of software to help mitigate Client risk and exposure to this practice. In the event of any third-party action regarding the accessibility of the Client website, the Client shall indemnify the Agency from any and all related damages, liabilities, costs, losses, expenses or attorney fees. The Agency will install and maintain such software on the Client website.

 

The PPC Service requires a minimum monthly advertising spend commitment of $1,000. A minimum advertising spend of $2,000 is highly recommended. Based on the market conditions, the Agency may recommend higher or lower advertising spend based on ad costs and Client goals.

 

Most advertising spend is paid directly to the media company (Google, Facebook,etc). The Agency is not liable for this advertising spend, and in no circumstance will collect or pay for it on the Client’s behalf. If you have a remaining balance due to the advertising platform at the end of your service, we will notify you. You will be responsible for paying off your remaining balance with said platform. 

 

For Yelp, we are a partner agency. In that case, we will collect your ad spend at the beginning of the service month. It will be held and used to pay for your ads during that month. Any unused ad spend will be kept in the account and used in the following month. Should you cancel Yelp ads and/or service with us, any unused ad spend will be refunded to you after the end of the billing month.

 

The Service deliverables, delivery schedules, and fees may change at any time in the sole discretion of the Agency.

 

100% Satisfaction Guarantee – our desire is for our Clients to be 100% Satisfied with our efforts and the results they produce. If Client is not satisfied, they must inform the Account Manager, so that the Agency may make reasonable adjustments to help improve Client Satisfaction. This does not include refunds, free service, or out-of-scope deliverables.

 

Dedicated USA Account Manager – Client will receive a dedicated USA Account Manager to handle communication on behalf of the Agency.

 

Leads and rankings reporting – Client will receive monthly updates about the results of Agency efforts.

 

Monthly strategy review and call – Client will receive a monthly strategy review and call with their designated Account Manager. If Client fails to schedule or attend such a call, a video recording may be provided by Agency.

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