Local SEO For Pavers

Paving companies are pestered with spam trying to sell search engine optimization, or SEO packages all the time, just like other local businesses. It can be difficult to tell what you need to do to show up well in Google search engines. You're a paving contractor and you know how to run a paving company, and likely don't have the time to worry about figuring all of this out. You also don't really know enough to know how to choose an SEO company to work with.

I'll help you understand what matters for local SEO and Google Maps for your paving business and what you can do yourself to improve your Google rankings (and other search engines) without hiring anyone to help. Google has replaced the Yellow Pages as the place you need to win, and all small businesses need to learn what to do to get the best spots in the Google search results.

Full disclosure: we of course offer SEO services, and when you've reached the point where you can't or don't want to do more, we can help.

What is local SEO?

Let's start with understanding what we are talking about. A local SEO campaign for paving companies is work designed to improve your Google My Business profile (now called Google Business Profile) results in the maps. It's your business page in Google and it's meant to connect paving contractors with local customers. These do not show up in the search results and you can't optimize them directly for SEO keywords.

A local SEO strategy is an effective way to get in front of potential customers, especially more local customers, and it all centers on your Google My Business profile.

Local SEO for Paving Companies

One key thing you need to get right for your paving company is to set the right category in your Google My Business account. There are three main options you can choose from:

paving contractor
asphalt contractor
concrete contractor

If you only do asphalt paving, sealcoating, crack filling, and other asphalt-related services, you should choose "asphalt contractor." This is the best choice for an asphalt paving company.

Similarly, if you only do concrete and no asphalt, you should choose "concrete contractor."

If you do both, and/or also do sitework like excavating, grading, etc - then you should choose "paving contractor."

Paving contractors that primarily do brick pavers should also choose paving contractor as their primary business Google category.

Local SEO Strategy

Once you properly select your business listing category, you should proceed to put everything else about your paving business into your Google My Business accout.

Don't skip anything. Put your description in with your target keywords. Include your website address. Make sure your hours are accurate.

If at all possible show your address - it's going to give you a big boost near you. Include your service areas, focusing on the biggest 10-15 cities you serve. You should have service pages that match what is on your website. It may seem like a small thing, but it's how you do search engine optimization inside of your business page.

You might want to take a look at what other paving companies are doing in your area. Focus on the ones who have a ton of reviews. It might not seem related to local SEO, but having lots of reviews is very important to help show up well in the maps.

Make sure your business NAP (name, address, and phone number) are the same on your website as your Google profile.

Build local citations - links from places like Yelp, HomeAdvisor, and others - and make sure the NAP information matches.

Don't forget about Google Business posts - make an offer post that offers a free estimate. Post updates with pictures from completed projects so that when people search for these services you have a chance of showing up.

What about Google Ads?

These are a different part of the Google listings, and only show up for some Google searches. Most search engines show ads, and Google's are typically right at the top. While they are not part of what we're discussing here, there are a few helpful things to point out.

All paving companies should set up a free Google AdWords account. You can use them to run Google Ads for potential customers of course, but also to find seo keywords, research intent keywords, buying intent keywords, and other relevant keywords, and find out how much traffic might be available for certain keywords you're interested in. You can also connect it to your Google Analytics account, so that if you do run ads you can see that information right there.

Google Ads are an important part of putting together your paving company SEO strategy.

Good Old Fashioned Search Engine Optimization

Before there were ads and maps in the search engines, there was just the "normal" search results. A local SEO campaign wasn't much different than one you'd run for Coca-Cola.

The way paving companies should approach the regular search results is pretty simple: on page SEO using the right keywords and getting inbound links will get the job done.

Make sure the key components of your website are properly optimized (like the title tags) and ensure that your site is mobile friendly and loads quickly on mobile devices.

Getting the basics right with search engine optimization will go a long way to making sure your paving company lands on the first page of Google.

SEO for paving contractors is similar to all local small businesses - do the simple things correctly and it will pay off.

Paving Marketers for Paving Companies

We provide seo services that will improve your Google rankings and help you get more business. We have run many SEO campaigns for asphalt contractors, and any paving contractor will benefit from our seo strategy expertise. We know the right seo keywords to use for your on page seo and will design a seo campaign to help you rank for terms like asphalt paving.

Some of our packages include social media management and Google Ads, and setting up your Google Analytics, and more.

If you're looking for the best SEO for paving companies, give us a call to schedule a free consultation.