Should You Talk to the Google and Facebook Reps?
Have you gotten those calls from Google and Facebook reps about your paving business? They have a lot to say about maximizing their platforms and making it seem like they’re the only ones who can help you do it. In this blog post (and the accompanying video), we discuss what these reps can and cannot …
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Setting a Successful Paving Marketing Budget
We are often asked this question: “How much should we spend on our paving marketing budget?” Determining the right budget can be challenging in the dynamic digital marketing landscape. The Small Business Administration recommends spending 2-3% of your revenue on marketing. Are they right or wrong? In this blog post (and the accompanying video below), …
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