About Us

Paving Marketers was started to provide specialist marketing services to the paving industry.

This industry has been overlooked by marketers - you'll find 20 different specialist marketing companies chasing dentists and even more chasing lawyers, but very few focus on paving and engineering.

The need is the same - potential customers (both residential and commercial) look for paving contractors the same way they look for dentists, lawyers, HVAC guys, and any other local service: in Google.

When you choose a marketing partner, why choose someone who doesn't know your industry? We do, and we have service plans built around industry knowledge that are proven to work. Call us today to find out more!

About Our Team

We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group, the parent company of Paving Marketers, was founded in 2011 as a side project and has continued to grow and expand year after year.

Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.

Leadership Team

President and Founder

Chris leads our company and is an expert SEO, SEM, and web developer. Prior to Paving Marketers he completed all but his PhD in physics before moving to business. Outside of work he enjoys spending time with his family and is a pretty solid guitar player.

Creative Director

Sarah oversees the creative direction of Paving Marketers. She has a background in art and design, and prides herself on never saying too much.


The number 1 marketing company for paving contractors - we don't work with anyone else!

Contact Us

Paving Marketers

137 Wisconsin Avenue Suite 301
Waukesha, WI 53186