Paving Marketers was started to provide specialist marketing services to the paving industry.
This industry has been overlooked by marketers - you'll find 20 different specialist marketing companies chasing dentists and even more chasing lawyers, but very few focus on paving and engineering.
The need is the same - potential customers (both residential and commercial) look for paving contractors the same way they look for dentists, lawyers, HVAC guys, and any other local service: in Google.
When you choose a marketing partner, why choose someone who doesn't know your industry? We do, and we have service plans built around industry knowledge that are proven to work. Call us today to find out more!
About Our Team
We're a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group, the parent company of Paving Marketers, was founded in 2011 as a side project and has continued to grow and expand year after year.
Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.
Team
CHRIS SLOANE
President and Founder
Chris leads our company and is an expert SEO, SEM, and web developer. Prior to Paving Marketers he completed all but his PhD in physics before moving to business. Outside of work he enjoys spending time with his family and is a pretty solid guitar player.
SARAH SLOANE
Creative Director
Sarah oversees the creative direction of Paving Marketers. She has a background in art and design, and prides herself on never saying too much.
Brian Gildea
Technical Operations Manager
Brian has over 9 years of experience in digital marketing, working with over one hundred business owners in multiple niches. He has done everything from content and PPC to reporting and marketing operations. He has a passion for building systems and automating processes. Outside of work, you'll likely find him hiking the Appalachian Mountains of Pennsylvania.
Shannon Conway
Service Operations Manager
Shannon's mission at Paving Marketers is to unblock, streamline, plan, and optimize so our dedicated specialists can spend all their time focusing on bringing in leads and growing your customer base.
Donna Stone
Executive Assistant
Donna comes to us with 30 plus years of administrative service. She has an intense background in the office world. She loves to travel to see her 3 children and 7 grandchildren on the East Coast and out West. She loves living on a small island in Florida that is full of music.
Andrew Jones
Business Development Manager
Andrew is a results-driven sales professional with over 10 years of experience in a variety of different industries. He is skilled at developing the right action plan for each of his clients' unique needs and committed to helping them choose the best solutions. In his free time, you can find Andrew being a Dad, enjoying time with his three boys. You can also catch him mountain biking and serving others with the love of Jesus! You can connect with him by calling 262-955-8400, or email andrew@Pavingmarketers.com
Valerie Viertel
Appointment Setter
Appointment Setter Heaviside Group-Paving Marketers I am Originally from Oklahoma, went to high school in Louisiana, and currently live in California I am working on moving back to Louisiana. I miss the Southern Hospitality, and the people there. I have a dog named Teddy Giovanni, and a Cat named Cali. In my spare time, I Love to volunteer at Animal Shelters, Nursing Homes, and Food Banks.
Katie Harris
Account Manager
Katie has been working in the digital marketing field for four years with experience in Account Management and Graphic Design. She graduated from Ivy Tech Community College with a degree in Visual Communications. Katie spends her free time with her cats and family, crocheting, and collecting vinyl records.
Megan Teague
SEO Manager
I have been an SEO Strategist for over 7 years. I have experience in both On-Page and Off-Page SEO. I also have a background in basic website development/maintenance. My specialty is Competitive Research and Content Strategy. I stay on top of the latest algorithm updates and optimize web content in order to improve organic traffic. Whether you need to start from scratch or fine-tune your SEO Strategy, I've got you covered!
David Nguyen
PPC Manager
My name is David Nguyen, I consider myself an online marketing specialist with expertise in search engine marketing and expressing brands online. We have worked with a diversity of clients and industries, including, large and mid-sized public companies, and small businesses (local businesses, large auto groups, etc.).
The number 1 marketing company for paving contractors - we don't work with anyone else!
