About Us

We’re a team of twenty-three web, digital marketing, SEO, and operations professionals. Heaviside Group, the parent company of Paving Marketers, was founded in 2011 as a side project and has continued to grow and expand year after year.

Our group is divided into four internal teams: Web, Digital Marketing, SEO, and Operations. Each team has specialists in those disciplines, and they work together to deliver projects accurately and on-time. Everything is managed by our operations team, which provides sales, customer service, and project management support to our clients.

Leadership Team

CHRIS SLOANE
President and Founder

Chris leads our company and is an expert SEO, SEM, and web developer. Prior to Paving Marketers he completed all but his PhD in physics before moving to business. Outside of work he enjoys spending time with his family and is a pretty solid guitar player.

SARAH SLOANE
Creative Director

Sarah oversees the creative direction of Paving Marketers. She has a background in art and design, and prides herself on never saying too much.

SHANNON CONWAY
Operations Manager

Shannon leads the operations team as well as overall process improvement within Paving Marketers. In her spare time, she loves traveling, art exhibits, live music, and her puggle named Jagger.

MHIKAEL DIVINAGRACIA
Web Team Manager

Mhikael leads our web team. He loves to travel and is a co-owner of a travel agency. Loves all forms of art – especially graphics and music.

SEAN SUTTON
Digital Marketing Manager

Sean leads the digital marketing team and oversees all search engine marketing and social media marketing projects. He's a gym rat, loves burning food in the kitchen and playing drums.

DARYL REFUERZO
SEO Manager

Daryl leads our SEO team and is responsible for implementing our strategies for clients. He is a huge basketball fan and roots for the Celtics.

Paving-Marketers-Final

The number 1 marketing company for paving contractors - we don't work with anyone else!

Contact Us

Paving Marketers

137 Wisconsin Avenue Suite 301
Waukesha, WI 53186