3 ways to generate more leads

Generate More Leads: 3 Ways that Work for Paving Companies

While the internet constantly evolves, there are still 3 sure-fire things you can do that will generate more leads for your paving company.

In this blog post and accompanying video, you’ll learn how to leverage Google Maps, Google ads, and organic SEO to generate more leads and see better results online. Start implementing these strategies today and watch your business soar online!


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In the ever-evolving landscape of the internet, the competition for businesses is fierce. Every paving company out there is trying to get its name before the same pool of potential customers. So, how can you stand out in such a competitive landscape? You need to focus on three specific areas to harness the web’s power to stand out and generate more leads.


1. Get Google Maps to Generate More Leads

The first and foremost area to focus on is Google Maps. This is where many people begin searching for local services, even if they don’t know it.

When someone searches for paving or concrete work and uses a term like “near me,” Google identifies their location and generates results with a map and reviews. If you want to win that lead, your business needs to be one of the first ones they see in those results. Positive reviews and accurate information can significantly impact that ranking and a potential customer’s decision-making process.

The importance of positive reviews and a prominent presence on Google Maps cannot be overstated. Consumers increasingly rely on these listings to make informed decisions about the businesses they choose to engage with. So, make sure you are right on Google Maps first.


2. Try Google Ads to Generate More Leads

The second area to focus on is Google Ads. This is where your visibility most clearly translates into leads.

Google is the number one search engine on the internet, making it a powerhouse that can provide invaluable opportunities for your business to showcase its products and services. Local service ads and the coveted Google Guarantee (where applicable) can increase your visibility when people search for services.

Do not underestimate the power of Google Ads, not only for direct lead generation but also for the potential visibility it provides to those who may find your organic SEO listing later.

The key to success in Google Ads lies in a clear strategy that involves proper planning, execution, and adjustments. Proper testing, tracking, and adherence to key performance indicators (KPIs) are essential. Google Ads has propelled countless businesses to success, making it a vital channel for any paving company looking to thrive online.


3. Use Organic SEO to Generate More Leads

The third and final area to focus on is your organic SEO (search engine optimization). This is the slower but time-tested standard.

While Google Maps and Ads offer immediate visibility, the importance of organic SEO cannot be ignored. Organic SEO comes into play below the ads and maps, providing long-term benefits. This is the traditional battlefield for national entities and brands not confined to a specific region. Companies like this receive a barrage of emails promising SEO solutions.

Organic SEO is still important for local businesses, but it will take longer to show results. This means playing the long game and investing more over time. That’s why most local businesses, especially those with limited budgets, should prioritize this last and the immediate impact channels first.



In conclusion, generating more leads on the internet involves strategically focusing on these three crucial areas: Google Ads, Google Maps, and Organic SEO. By understanding each channel’s unique advantages and tailoring your approach accordingly, you can position your business for success in the digital realm.

Remember, it’s not just about being on the internet; it’s about winning on the internet.


Google has been making some changes that could impact your business visibility. Learn if you’ve been impacted and what to do here: Concerned About Your Google Reviews Disappearing?

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